Marketing Strategy: SWOT Analysis
For those who haven't bought Marketing White Belt or haven't gotten a business degree, the SWOT analysis is one of the oldest methods of assessing your company's capabilities and abilities to respond to different business situations. I won't rehash the basics of SWOT...3 Markets You Need to Know
We use the term marketing often, but we rarely talk about markets, the groups of people we market to. What does our market look like? Who's in our market? If we don't know who our market is, we'll spend hours and dollars in vain, failing to generate results. On the...What order should you read my marketing books in?
I was asked recently about my books and what order you should read them in. That's an interesting question. The order they came out in is not necessarily the order you should read them in. What order you should read my books in depends on what problems you're facing....8 easy steps to finding returning visitors in Google Analytics
One of the most important metrics in web analytics is the number of returning visitors to your site. This simple number tells you just how well your site is really doing; after all, it's easy to get someone to visit your site once. You can run ads, engage on social...Be your own social media customer
If you want a viable long-term social media strategy, there's one that is nearly foolproof: be your own customer. This has been phrased in many, many ways, such as eat your own dog food, etc., and for good reason: it's true. Despite being true, however, we rarely do...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
