3 Markets You Need to Know
We use the term marketing often, but we rarely talk about markets, the groups of people we market to. What does our market look like? Who’s in our market? If we don’t know who our market is, we’ll spend hours and dollars in vain, failing to generate...How to Calculate Marketing ROI
Pick a term that is bandied about the most but understood the least and chances are it will be ROI, return on investment. Many marketers are asked by senior stakeholders what their ROI is, how to calculate marketing ROI, or whether their ROI is trending in the right...What order should you read my marketing books in?
I was asked recently about my books and what order you should read them in. That’s an interesting question. The order they came out in is not necessarily the order you should read them in. What order you should read my books in depends on what problems...8 easy steps to finding returning visitors in Google Analytics
One of the most important metrics in web analytics is the number of returning visitors to your site. This simple number tells you just how well your site is really doing; after all, it’s easy to get someone to visit your site once. You can run ads, engage on...Be your own social media customer
If you want a viable long-term social media strategy, there’s one that is nearly foolproof: be your own customer. This has been phrased in many, many ways, such as eat your own dog food, etc., and for good reason: it’s true. Despite being true, however, we...2018 Marketing Planning Framework
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