How do you know whether your marketing analytics is effective? What’s the top sign of an ineffective marketing analytics program? It isn’t ROI. It isn’t increased sales volume. Let Batman give you the answer: The top sign of bad marketing analytics: you never do anything with the data you collect or the analysis you perform.…
You’re paying for enormous amounts of research you’re not using. I can make this bold statement because I’m guilty of it, too. I’ve paid large sums of my own money for research I didn’t use as well as I could have. What is this research? I’m speaking of paid advertising. Right now, I’m in the…
Stuck. That’s the most common thing I’ve heard from marketers like you when it comes to making use of your data. You get stuck when you try to analyze your data. You get stuck when you look for insights. You get stuck trying to create a coherent strategy from your analysis. The worst stuck is…
The era of eyeballs alone is slowly coming to a close as more marketers demand tangible results from their efforts. One of the easiest ways to prove the quality of your marketing is to fulfill Jay Baer’s Youtility statement: marketing so good, people would pay for it. While you may or may not be able…
If you want to succeed in social media content today, you’d better have multimedia game. That means being able to generate audio, video, and image content above and beyond simple re-sharing of images. I thought I’d share some of my favorite tools for boosting your game. In full disclosure, where and when I can get…
Guest blogging as a marketing strategy has been relatively simple up until this point. You write for other blogs, send them your post (which invariably contains one or more links to your website), and if they publish it, you get credit from search engines for an additional link to your website. The purpose of guest…
There’s obvious professional benefit to mastering your marketing analytics tools, from data visualization to complex statistics. You can improve your marketing programs, grow your business, and make more money. However, often we just do the same rote things in our marketing analytics. What can we do to improve our skills? How can we get better…
How much risk does your product or service entail? Some products have low risk to them. A consumer can try a different flavor of gum at low risk. A B2B vendor can order a new kind of thumb drive at low risk. Other products are riskier. Signing a new marketing agency can be risky, especially…
