Summary In today's episode, I explain how to measure the success of your answer engine optimization strategies in a world dominated by zero-click searches. Here's what this means for you. You can accurately track which marketing channels drive customers to your business even when digital clicks disappear. You'll also learn these concepts: how free-text responses…
Summary In today's episode, I debunk the myth that anyone can track specific AI prompts for brand attribution. Here's what this means for you. You can avoid wasting money on tools that claim to track private AI user conversations. You'll also learn these concepts: why AI companies guard their user data, how synthetic queries fail…
Summary In today's episode, I explain the most reliable method for tracking AI tool traffic attribution. Here's what this means for you. You can identify exactly which AI models drive your business growth by using simple, direct human feedback. You'll also learn these concepts: why open-ended questions outperform unreliable analytics tools, how to leverage generative…
In today’s episode, you’ll discover the gold standard of attribution for marketers in an age of increasing privacy concerns. You’ll learn why traditional tracking methods are becoming less reliable and explore a powerful, yet often overlooked, alternative: simply asking your audience how they found you. I’ll explain how this straightforward approach, combined with the capabilities…
Summary In today's episode, I explain why traditional attribution is breaking down and why simply asking customers how they heard about you is the gold standard for marketing attribution. Here's what this means for you. You get accurate, consent-based attribution data that outperforms cookies and survives every privacy regulation. You'll also learn these concepts: why…
Summary In today's episode, I walk through how to apply the data-driven customer journey in 2024 using Trust Insights' own reporting as a live case study. Here's what this means for you. You'll learn how to refresh outdated customer journey reports by shifting from canned dashboards to granular GA4 explorations that surface the specific conversions…
Summary In today's episode, I walk through Google Analytics 4 audit basics, covering which data to inspect in the admin, how to interpret core metrics like channel groupings and source/medium reports, and best practices for judging the health of your install. Here's what this means for you. You'll get a practical framework for catching tracking…
Summary In today's episode, I break down how artificial intelligence can boost the effectiveness and ROI of direct mail and print marketing. Here's what this means for you. You can use AI to punch above your weight, generating stunning visuals affordably and tracking which customers actually convert from print campaigns. You'll also learn these concepts:…
Summary In today's episode, I walk through how to forecast your marketing budget using historical analytics data and apply those forecasts to plan smarter budget allocation across channels. Here's what this means for you. You gain a practical framework for predicting weak periods in your traffic, then inverting those predictions to concentrate your spend where…
Summary In today's episode, I tackle a listener question about generational differences in word of mouth and explain what has actually shifted over time. Here's what this means for you. The real variable driving results isn't your audience's age but the channel you use and how much attention you can earn in a crowded landscape.…
