You Ask, I Answer: Amazon Alexa vs. Google Home for Marketers
Drew asks, "What's your take on Amazon's smart assistant and devices versus Google's?" As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in both places with a minimum of...You Ask, I Answer: Should You Deploy a Chatbot?
Hamid asks, “Should my business deploy a chatbot for marketing and customer service? What are the reasons or risks?” Chatbots - and any form of automation - promise a programmatic, uniform customer experience. There are two considerations for making this decision:...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
