Chatbots Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Amazon Alexa vs. Google Home for Marketers

by Christopher S Penn | Oct 23, 2018 | AI, Amazon, Artificial Intelligence, Chatbots, Google, Marketing, Marketing Technology

Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in...

You Ask, I Answer: Should You Deploy a Chatbot?

by Christopher S Penn | May 2, 2018 | AI, Artificial Intelligence, Chatbots, Customer Experience, Customer Service, Machine Learning, Marketing, Marketing automation, Marketing Technology

Hamid asks, “Should my business deploy a chatbot for marketing and customer service? What are the reasons or risks?” Chatbots – and any form of automation – promise a programmatic, uniform customer experience. There are two considerations for making this...