by Christopher S Penn | Dec 4, 2019 | AI, Artificial Intelligence, Chatbots, Machine Learning, Marketing, Marketing automation, Marketing Technology
Bernie asks, “Do you see chatbots being effective in building and growing the relationships between the brand and audience in 2020?” Bots are a tactic, a tool. The question is, how effective are they at enhancing the overall customer experience? Right now,...
by Christopher S Penn | Oct 23, 2018 | AI, Amazon, Artificial Intelligence, Chatbots, Google, Marketing, Marketing Technology
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in...
by Christopher S Penn | May 2, 2018 | AI, Artificial Intelligence, Chatbots, Customer Experience, Customer Service, Machine Learning, Marketing, Marketing automation, Marketing Technology
Hamid asks, “Should my business deploy a chatbot for marketing and customer service? What are the reasons or risks?” Chatbots – and any form of automation – promise a programmatic, uniform customer experience. There are two considerations for making this...