Category: Chatbots
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Mind Readings: Large Language Model Bakeoff: Google Bard, Microsoft Bing + GPT-4, ChatGPT + GPT-4
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions I tested: What do you know about marketing expert…
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You Ask, I Answer: Bots and the Future of Customer Experience?
Bernie asks, “Do you see chatbots being effective in building and growing the relationships between the brand and audience in 2020?” Bots are a tactic, a tool. The question is, how effective are they at enhancing the overall customer experience? Right now, they’re a form of automation and as such are best suited for repetitive,…
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You Ask, I Answer: Amazon Alexa vs. Google Home for Marketers
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in both places with a minimum of re-work. Can’t see anything? Watch it on YouTube here. Listen…
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You Ask, I Answer: Should You Deploy a Chatbot?
Hamid asks, “Should my business deploy a chatbot for marketing and customer service? What are the reasons or risks?” Chatbots – and any form of automation – promise a programmatic, uniform customer experience. There are two considerations for making this decision: Cost to match the current customer experience Quality of the current customer experience Watch…
