Category: #BlogSomething2012
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4 blogging tricks learned from #BlogSomething2012
The experiment that was #BlogSomething2012 has come to a conclusion. A week of blog posts of all sorts has ended. Let’s see what we learned. 1. Choose your imagery wisely. Some days, the content of the photo was easy to relate to the story. Some days, it was particularly difficult, such as the statue of…
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#BlogSomething2012: Creating evangelists
The final part of our series looks at what happens when a customer becomes an evangelist. For those unfamiliar with the term in context, evangelists are your unpaid marketing force, customers so delighted that they can’t stop talking about you and recommending you to their colleagues, friends, and family. Customers who become evangelists are fueled…
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#BlogSomething2012: Closing the deal
In the early days of what would become the science of Egyptology, the ubiquitous hieroglyphs that adorn many Egyptian relics were indecipherable. The culture that spoke and wrote the ancient Egyptian language was long gone, and Arabic and European scholars were reduced to blindly guessing what the different symbols meant. It wasn’t until 1799 when…
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#BlogSomething2012: Converting prospects to qualified leads
Imagine sitting down for dinner at a table in a fancy restaurant and being handed a menu with no prices on it. Wouldn’t you find that a bit unsettling? Is the food free? Is it so expensive that no one dares put the price on the menu? What if the waiter extols the virtues of…
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#BlogSomething2012: Finding prospects
If you’ve ever had the opportunity to hold a polearm like this halberd, you know they’re not light weapons, often in the 5-10 pound range. To swing a halberd in battle, you have to be reasonably sure of your target, because if you miss, you leave yourself open to counterattacks while you reposition it. Even…
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#BlogSomething2012: Building Audience
The Puritans have an interesting story, but the defining characteristic of their movement that brought them to North America was a firm belief that what they were doing was of value, even if it separated from orthodox, mainstream thought. Their separation from the Church of England and subsequent exile to other countries including the New…
