Month: June 2020

  • Unsolicited Product Review: Amazon Echo Loop Unboxing

    In today’s episode, an unsolicited review of Amazon’s new Echo Loop, a smart ring that’s a voice interface to Alexa. Watch the unboxing to see what’s in the box, setup, and how it works. Disclosure: I paid for this device out of pocket and it’s not generally available yet – you had to submit a…

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  • Unsolicited Product Review: Amazon Echo Loop Unboxing

    Summary In today's episode, I unbox and test the Amazon Echo Loop smart ring to see what it actually does in real-world use. Here's what this means for you. You find out whether this tiny wearable delivers genuine convenience or falls short of the hype. You'll also learn these concepts: how the ring pairs with…

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  • You Ask, I Answer: What is a Social Media Platform?

    Michael asks, “Do you consider YouTube and/or Reddit to be a social media platform? Why?” A social media platform, or a social network, is a content hub where the value is subject to Metcalfe’s network effect. If the value increases with every new user, then it’s a social network. By this definition, these are social…

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  • You Ask, I Answer: What is a Social Media Platform?

    Summary In today's episode, I explore whether YouTube and Reddit are social networks by applying Metcalfe's Law to define what social media really means. Here's what this means for you. You gain a much broader view of social media that reveals dozens of untapped niche communities where your target audience already gathers. You'll also learn…

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  • Saturday Night Data Party: Finding Twitter Bots

    Summary In today's episode, I walk through how to analyze Twitter data around the #plandemic conspiracy theory to identify bots and map network influence. Here's what this means for you. You gain a practical method for detecting whether bot networks artificially amplify a trending topic. You'll also learn these concepts: how to pull tweets with…

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  • You Ask, I Answer: Detecting Bias in Third Party Datasets?

    Jim asks, “Are there any resources that evaluate marketing platforms on the basis of how much racial and gender bias is inherent in digital ad platforms?” Not that I know of, mostly because in order to make that determination, you’d need access to the underlying data. What you can do is validate whether your particular…

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  • You Ask, I Answer: Detecting Bias in Third Party Datasets?

    Summary In today's episode, I explain how to evaluate racial and gender bias in digital marketing platforms and walk through a practical framework for auditing your own data. Here's what this means for you. You gain a repeatable method for checking whether your marketing data skews away from your target population in ways that could…

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  • You Ask, I Answer: Best Audio Leveling Solution for Podcasting?

    Mitch asks, “With the return of the Levelator, what’s the best audio leveling solution for podcasting?” For those unfamiliar, the Levelator is a piece of software that promises one-click cleanup of audio to ready it for podcasting. Other solutions, such as Auphonic, do similar tasks – but the Levelator is free. And for those who…

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  • You Ask, I Answer: Best Audio Leveling Solution for Podcasting?

    Summary In today's episode, I compare popular audio leveling tools for podcasting, including the Levelator, Auphonic, and Camtasia's built-in leveler, by testing each across four different microphone sources. Here's what this means for you. You'll find out which free or affordable tool gives you the best one-click audio polish for your podcast. You'll also learn…

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  • You Ask, I Answer: Best Tools for Cleaning Data?

    Jessica asks, “What are the best tools for cleaning data?” That’s a fairly broad question. It’s heavily dependent on what the data is, but I can tell you one tool that will always be key to data cleansing no matter what data set. It’s the neural network between your ears. Can’t see anything? Watch it…

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