Summary In today's episode, I dig into the best practices for forming B2B influencer-brand relationships, drawing on questions from a recent industry summit panel. Here's what this means for you. You'll walk away knowing why authentic partnerships built on genuine product use outlast transactional sponsorships and how to identify influencers whose expertise and audience fit…
Unlock the benefits of AI for your business with this expert analysis. Discover which industry, B2B or B2C, will see more advantages from AI, and why. With insights into cost-effectiveness, scale, and expectations, find out how your business can leverage AI for greater efficiency and success. Watch now to learn more. Hit that subscribe button…
Summary In today's episode, I compare Slack and Discord communities using inbound link data from SEO software. Here's what this means for you. You'll discover which platform suits your marketing audience based on community size, growth, and topical focus. You'll also learn these concepts: how code reusability speeds up analysis across datasets, why Discord's pandemic-era…
Arryck asks, “What tips do you have for a marketer who is switching from B2B to B2C marketing, focusing on moving a lot of product in store and online?” Fundamentally, B2B and B2C are the same thing. The question is how complex the sale is. A lot of B2B marketing also resembles mortgages, college educations,…
Summary In today's episode, I explain why switching from B2B to B2C marketing is less about a structural change and more about recognizing that sale complexity drives your strategy. Here's what this means for you. You'll discover a simple diagnostic that helps you find and fix the weakest stage in your funnel to unlock multipliers…
Summary In today's episode, I break down whether regularly scheduled live webinars are the right channel for a B2C service targeting parents of high schoolers on a small monthly budget. Here's what this means for you. You'll discover how to evaluate your audience's real viewing habits and decide whether short bingeable video fits better than…
