by Christopher S Penn | Feb 8, 2023 | AI, Artificial Intelligence, B2B, B2C, Marketing
Unlock the benefits of AI for your business with this expert analysis. Discover which industry, B2B or B2C, will see more advantages from AI, and why. With insights into cost-effectiveness, scale, and expectations, find out how your business can leverage AI for...
by Christopher S Penn | Feb 10, 2020 | B2B, B2C, Marketing, Strategy
Arryck asks, “What tips do you have for a marketer who is switching from B2B to B2C marketing, focusing on moving a lot of product in store and online?” Fundamentally, B2B and B2C are the same thing. The question is how complex the sale is. A lot of B2B...