B2C Archives - Christopher S. Penn - Marketing Data Science Keynote Speaker

You Ask, I Answer: Switching from B2B to B2C Marketing?

by Christopher S Penn | Feb 10, 2020 | B2B, B2C, Marketing, Strategy

Arryck asks, “What tips do you have for a marketer who is switching from B2B to B2C marketing, focusing on moving a lot of product in store and online?” Fundamentally, B2B and B2C are the same thing. The question is how complex the sale is. A lot of B2B...

You Ask, I Answer: Switching from B2B to B2C Marketing?

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