Christopher S. Penn – Marketing AI Keynote Speaker

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Month: May 2011

  • Boring but valuable

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    Christopher S Penn

    World of Warcraft mirrors real life in astonishing ways, none more so than in economics. One of the easiest ways to make gold in World of Warcraft is through in-game professions, and these professions have a powerful lesson to teach us: boring but valuable pays well because no one wants to do it, but everyone…

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  • Video: Chris Pirillo on why Empire Avenue works

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    Christopher S Penn

    For what I do in my work at Blue Sky Factory and personally, I still haven’t gotten much juice for the squeeze out of Empire Avenue, and that’s okay. I’m still learning and evaluating, but I got a chance to ask one of the heavy players of EAV about it at Blogworld: Chris Pirillo. Here’s…

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  • Black Belts and Social Media

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    Christopher S Penn

    There’s a curious phenomenon that occurs in Japanese martial arts where a master teacher will sometimes promote a student to a higher rank before they’re ready, before they’ve earned it. In Japanese culture, honor and pride then dictate that the student work even harder to be worthy of the honor their teacher has given them,…

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  • Hitting the road (again)

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    Christopher S Penn

    I’m preparing to head out on another tour, this time of just the United States & Canada. If you’re going to be at any of these shows, please feel free to say hello! Blog World East, New York City. May 24-25, 2011. I’ll be speaking about podcasting and Facebook Analytics. MARCOM, Ottawa, Canada, June 1-2,…

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  • Who are you reading?

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    Christopher S Penn

    I’m always on the lookout for new sources, new points of interest, new things to research, new ideas. I would imagine you are, too. I’d like you to leave suggestions for who you’re reading in the comments below. Here’s the criteria for who I’m looking for you to share: The original content test. As much…

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  • 10 Ways To Actually Become a Social Media Expert

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    Christopher S Penn

    Justin Kownacki wrote a hilarious, tongue-in-cheek article about 10 Ways to Look Like You’re A Social Media Expert (even if you’re the farthest thing from it), including tips like quoting Mashable, retweeting your followers, and other pointed fun. Go read it and follow him. This post will make far more sense once you’ve read his.…

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  • The dangers of aggregation and curation

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    Christopher S Penn

    We’re flooded with more and more information every day. There are more blogs to read, more people to follow, more research papers to digest, than ever before. Our response to this tidal wave of data has been to turn to aggregators and curators, people and organizations that can filter, interpret, highlight, or suppress selected parts…

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  • Who you want to be

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    Christopher S Penn

    Take a few moments now to look at the following digital properties. Twitter Facebook LinkedIn Your blog Google (for your name) Do you see the person you are? Or do you see the person you want to be? If you don’t like what you see, if you see someone who isn’t inspiring to you or…

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  • How to make social media matter

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    Christopher S Penn

    “It’s not who I am… but what I do that matters.” – Batman Twitter followers. Facebook fans. LinkedIn connections. Here’s a bold assertion: none of them matter. I’m being a bit facetious, of course. They do matter; from the perspective of a marketing funnel, they are all at or near the top of the funnel,…

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  • 3 Questions About Your Top 10

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    Christopher S Penn

    Here’s a very simple experiment you should try if you’re promoting something via social media or other digital marketing channels. Go to your Google Analytics. Go to Traffic Sources > Referring Sites. Look at the top 10. How many of the referring sites in the top 10 are platforms you are actively promoting on? Now…

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