You Ask, I Answer: How Do Podcasts Help Tangible Marketing Goals?
Jason asks, “I’m writing about why brands should definitely start a podcast, and I was curious if you had any thoughts about how podcasts are becoming an effective content marketing strategy. How can podcasts can translate into reaching tangible marketing...You Ask, I Answer: Go-To Marketing Analytics Tutorials?
John asks, “Anybody else have a go to tutorial for marketing analytics that you are a big fan of?” Marketing analytics is a surprisingly underdeveloped field, owing to the fact that a lot of marketers… well, don’t want to do analytics work....You Ask, I Answer: How Do Graduates Find Analytics Jobs?
Dan asks, “When looking for contract work or even full time jobs in analytics where do you folks recommend starting? I’d like to pass this on to the new students in the UNH MS in Analytics program.” This is a fun question, depending on the skills of...You Ask, I Answer: B2B Marketing Reports
Beth asks, “I’m looking for a killer marketing report that works for your leadership team. Anything you are willing to share or a direction you suggest I start looking would be super beneficial.” This is a design thinking problem. You want to answer 6...You Ask, I Answer: How Many Views in Google Analytics?
Kat asks, “How many views do you typically have set up in Google Analytics?” For clarity, a view is the smallest unit of an account in Google Analytics. The answer depends, unsurprisingly, on which view features you use. Unlike a property, which is a...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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