You Ask, I Answer: Incrementality Measurement in Marketing Analytics?
Kat asks, “What’s the most effective way to tackle incrementality for small businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit...You Ask, I Answer: Content Intent Measurement?
Susan asks, “Some marketers say that clicks are not a great indicator of content performance. They say we need a tool that measures intent, what do you think?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3...You Ask, I Answer: Measurement Strategy for Behavior Change?
Christin asks, “What measurement strategy do you suggest for companies that don’t sell anything and are focused on behavior change?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a...You Ask, I Answer: Best Time to Post for B2B Marketers?
Ashley asks, “When’s the best time to post on social media for B2B marketers?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...You Ask, I Answer: Presenting Analytics to Non-Analytical People?
Valda asks, “How do you recommend presenting analytics to marketing managers and creative teams who are mainly focused on their next project and not how the last one performed?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
