You Ask, I Answer: Types of GA 4 Conversions?
Erin asks, “What kinds of conversions are best practices for tools like GA 4?” It depends on what kind of website you have, and what the things are that you want people to be doing. The general rule of thumb I use, I use a rule of thumb called the Five...You Ask, I Answer: SaaS Lead Flow?
Vijay asks, “For a SaaS Product I have experienced lead flow is high on facebook but the conversion is very low as compare to Google Ads. What you say about Inbound/Outbound Ads – what would be the metrics that matter for results?” The key metrics to...You Ask, I Answer: Privacy-Friendly Google Analytics Alternatives?
Maru asks, “I recently learned that Google Analytics poses certain privacy concerns and that other analytics tools like Piwick are more secure. Any comments on other analytics tools other that Google?” Can’t see anything? Watch it on YouTube here....You Ask, I Answer: Predictive Analytics in Google Analytics 4?
Kaylee asks, “What kinds of predictive analytics modeling is in Google Analytics 4?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-predictive-analytics-ga4.mp3 Download the MP3...You Ask, I Answer: Marketing And Sales Reporting?
Jamie asks, “How can marketing help report on Sales and use analytics to improve sales?” Watch, listen, or read to find out my answer. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
