How to Think About High Bounce Rates in Google Analytics
Donna asked in Analytics for Marketers: “if a page has a high bounce or exit rate, how do you determine the cause of that and fix it?” There’s a lot to unpack here. First, let’s talk about page intent. Page Intent and Bounce Rate What’s...Branded Organic Search: The One PR Metric Almost No One Uses
Public relations and brand folks measure lots of things, but almost none of them use the one metric that would prove the value of their work. What is that measure? Branded organic search queries. What Is Branded Organic Search? A branded organic search query is when...What Is The Difference Between Analysis and Insight?
I posted a chart in a discussion forum the other day, and someone responded that it was a great insight. That left me scratching my head – the chart was useful, to be sure, a predictive forecast of when a topic was likely to trend in the next few months. But it...You Do Have a Head for Analytics
Last week in a conversation, Paul said, “When it comes to Google Analytics, I learned about as much as I could but I’m a Communications guy. I have an English degree. I don’t have the brains for analytics.” Okay, a bit of a rant here. There is...Measuring the Financial Impact of Earned Media
Shea asks, “Wondering your perspective on how to measure the financial impact of earned media when it doesn’t include a backlink to the company website?” This is a fairly common question. There are several ways to peck away at this and arrive at a...AI for Marketers Book
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