You Ask, I Answer: Marketing Top Data Challenges of the Future
Aditya asks, “What do you see as the top data challenges facing marketers in the next couple of years?” While it’s difficult to accurately predict anything today, given the rate of technological change, there’s one sea change already underway...You Ask, I Answer: How to Measure The Value of Influencer Marketing
Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to...You Ask, I Answer: 2019 Social Media Strategy
Jenny asks, “What’s the best resource for 2019 social media strategy development?” The same as 2018! The overall strategy, the why – use social media to accomplish business goals – doesn’t change. What changes is the what and the...You Ask, I Answer: How To Spot Fake Social Media Influencers
Amanda asks, “How can you spot a fake social media influencer from a real one?” There are four metrics and one qualitative test that will help you identify low-quality influencers from high-quality influencers and spot fake influencers from a mile away....You Ask, I Answer: Social Media Placeholder Accounts
Eduardo asks, “Does it make sense to have an active social media account like Facebook if you’re not really active on it, I.e. putting likes, leaving comments?” There are three primary reasons you’d want to have an active social media account....Subscribe to my blog & newsletter
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