You Ask, I Answer: How Often Should Ads Be Changed?
Jen asks, “How often do you feel like ads should be changed out and freshened up?” I don’t feel anything. I look at the data. Look for diminishing returns, and use that as your determinant for when to make a change. How do you calculate that? With a...You Ask, I Answer: Getting Started With Data-Driven SWOT Analysis?
Talesa asks, “How do you chip away at the progression of creating a data driven swot analysis on a small team that doesn’t already possess all the key skills?” In regard to a SWOT analysis using data, the place to start is to identify what data you...You Ask, I Answer: Social Media Failures and Company Impact?
Kat asks, “we hear all the time that when a company has a public misstep, that they will face impact them negatively, but there’s never been any type of relevant study that dives into this topic of social/digital reviews and brand impact/stock...You Ask, I Answer: Why Map Customer Journeys?
John asks, “If the customer journey is different for every person, why bother trying to map it?” The presumption is that the customer journey is a wide open field of possibilities, when it’s more like a densely wooded forest. There are a limited...You Ask, I Answer: What Makes Effective Facebook Ads?
Jen asks, “How can brands find out which kind of Facebook Ads work best for them?” One way to approach this problem is with large scale data analysis. In your industry, gather up a list of Facebook Pages and use any service which can address the Facebook...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
