You Ask, I Answer: Tracking PDFs as Pageviews in Google Analytics?
Suzanne asks, “How do you get Google Analytics to show you the name of the pdf being clicked on?” This is a followup to my February 20th video on tracking PDFs as goals in Google Analytics. The short answer is that we have to create a pageview using Google...You Ask, I Answer: Identifying Complementary Brands for Collaboration?
Taiylor asks, “We are a small air-freshening brand with a subscription service… who should we collaborate with?! I’m struggling to come up with a complementary brand or even a TYPE of brand.” This kind of question is really important, because...You Ask, I Answer: Black Friday Marketing Trends?
Kat and about 30 other people ask, “What’s up with Black Friday ads and deals starting earlier and earlier every year?” Markets follow wallets. If there wasn’t demand for it, markets wouldn’t sell it. Watch the video for a tour through...You Ask, I Answer: Setting Social Media Goals for 2020?
Annica asks, “What sort of goals should we be setting for social media in 2020?” Depending on how you use social media – for marketing, sales, customer service, etc. – will govern what kind of goals you set. For marketing, the simplest goals...Google Analytics: When Are New Vs. Returning Visitor Ratios Useful?
One of the things I’ve criticized Google Analytics about in the past is the new vs. returning visitor ratio metric. This ratio tends to mislead marketers, especially marketers new to web analytics. In aggregate, the ratio tells us nothing useful. As far as...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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