You Ask, I Answer: Marketing Advice for Brands in 2021?
Michelle asks, “What one piece of marketing advice would you offer to brands as we head into the new year?” Get your analytics infrastructure in order. So many companies are in terrible condition, analytics-wise, and if you’re a mess, then you...You Ask, I Answer: Marketing Trends vs. Tactics and Strategies?
Oleksandyr asks, “What defines a trend versus a tactic or a strategy?” Mathematically speaking, the definition of a trend is a sustained change in a metric over a period of time that can be proven with a statistical test. In the context of this question, I...You Ask, I Answer: Google Analytics and Data Privacy?
Jim asks, “We’ve actually gotten pushback internally for using GA because of data privacy. Ever come across this?” Plenty of times. There are situations in which Google Analytics would not meet regulatory requirements. Google Analytics is not HIPAA...You Ask, I Answer: How to Set Up Tags, Triggers, and Goals in Google Analytics 4?
Tara asks, “It seems pretty quick and simple to set up GA4, but do I need to set up all of the different triggers in the Tag Manager separately? Or can I just set up one Tag with all of the triggers?” Google Analytics 4 relies much more heavily on Google...You Ask, I Answer: Source/Medium Governance in Google Analytics?
Jakes asks, “With the switch to GA4 Source/Medium is becoming so much more important, can you recommend any resources that I can share with our advertising stakeholders to upscale them on the best use of of these parameters?” This is a question of power...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
