You Ask, I Answer: Social Media Audience Growth Rates During Crisis?
Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day...You Ask, I Answer: Social Media Metrics in a Crisis?
Talissa asks, “With all this COVID19 chatter and the election year, are Facebook’s metrics going to plummet even lower than usual?” We’re seeing the opposite at Trust Insights. For 3,200 brand pages we monitor, we’re seeing increased...You Ask, I Answer: Starting Marketing From Scratch?
Katy asks, “What’s one thing you would do and one you wouldn’t if you could build your marketing from scratch?” I’d avoid rushing in, and I’d start with an overall 6W strategic plan. – Why would anyone buy what we have to sell? –...You Ask, I Answer: Measuring the Effectiveness of Marketing?
Stephen asks, “What data points speak to the effectiveness of marketing? In a dashboard published to senior management the last pages of the pdf were dedicated to marketing data. It was visitors to the website, impressions from paid media, Facebook Likes,...You Ask, I Answer: Google Analytics Best Practices for Consistent Reporting?
Talesa asks, “What tips do you have on Google Analytics best practices for consistent reporting? What do you look at monthly, quarterly, yearly, even daily?” Start with this simple question: what do you need to make decisions on at those frequencies? What...AI for Marketers Book
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