by Christopher S Penn | May 18, 2022 | Marketing Data Science, analytics, Marketing, Mind Readings
In today’s episode, we talk about measuring what you can and cannot control. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my...
by Christopher S Penn | Apr 20, 2022 | Marketing Data Science, analytics, Attribution, Marketing
Kat asks, “What’s the most effective way to tackle incrementality for small businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit...
by Christopher S Penn | Apr 15, 2022 | Content Marketing, analytics, Marketing, You Ask I Answer
Susan asks, “Some marketers say that clicks are not a great indicator of content performance. They say we need a tool that measures intent, what do you think?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3...
by Christopher S Penn | Apr 14, 2022 | You Ask I Answer, analytics, Marketing, Strategy
Christin asks, “What measurement strategy do you suggest for companies that don’t sell anything and are focused on behavior change?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a...
by Christopher S Penn | Apr 13, 2022 | You Ask I Answer, analytics, Marketing, Social media, Strategy
Ashley asks, “When’s the best time to post on social media for B2B marketers?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!...
by Christopher S Penn | Apr 12, 2022 | You Ask I Answer, analytics, Marketing
Valda asks, “How do you recommend presenting analytics to marketing managers and creative teams who are mainly focused on their next project and not how the last one performed?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...