You Ask, I Answer: Google Analytics Goal Setting
Fiona asks, “Can anyone help with how to set up basic goals in Google Analytics?” Fundamentally, goals require two things: – Business impact – Technical confirmation When setting up goals in Google Analytics, you’ll need both. Watch the...You Ask, I Answer: How Analytics Indicates When To Change Tactics?
Jennifer asks, “How do I know, based on my analytics, when it’s time to change tactics?” For questions like this, we look outside of marketing to a discipline that is supremely well-practiced in changing tactics as soon as indicators go sour:...I Ask, You Answer: Buy AI For Marketers, Second Edition
Reversing the script today. I’m asking, and you’ll answer: please buy a copy of AI For Marketers, Second Edition. Why? What’s in it for you? This is a book to help marketers understand machine learning and how it applies to your work. You’ll learn what AI is and...You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes?
Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five...You Ask, I Answer: Affordable Marketing Analytics Tools for Small Businesses?
Julie asks, “What are the best affordable analytics tools for small businesses and solopreneurs?” In this video, we’ll walk through the Google Marketing Platform as the platform of choice, plus give you a decision to make: time or money. Also...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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