You Ask, I Answer: Proving the ROI of Analytics and Data Science?
Gautam asks, “What is your recommendation for proving the ROI of analytics and marketing data science?” Proving ROI of analytics is one of the thorniest problems you’ll run into in marketing data science. The reason for the difficulty is that...You Ask, I Answer: Tracking Display Ads?
Chelsea asks, “How do you organize and track which display ads you’re running and where?” You should be keeping track of all ads with Google Analytics UTM tracking codes, governed in a Google Sheet, measured in Google Data Studio. Watch the video for...You Ask, I Answer: Social Media War Room Displays?
Martha asks, “What software and what content should we put on our displays in our social media war room/command center?” An interesting question. The answer is, it depends on what decisions you need to make. War rooms are very often just for appearance,...You Ask, I Answer: What Belongs in a Social Media Audit?
Summer asks, “What do you include in a social media audit for a client?” An excellent question. The first and most important thing is: did social media contribute any business impact? Make that determination first – it may save you a lot of time if...You Ask, I Answer: Discrepancies Between Facebook and Google Analytics?
Enoch asks, “Why do I see such huge discrepancies between Facebook Ads and Google Analytics? Facebook says my ad got 451 clicks and Google says the corresponding landing page got 58 clicks from Facebook.” A very common question. There are a bunch of...AI for Marketers Book
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