Guest Appearance on Digging Deeper With Jason Falls
I had a chance to sit down with Jason Falls to chat about analytics, data science, and AI. Catch up with us over 35 minutes as we talk about what goes wrong with influencer marketing, why marketers should be cautious with AI, and the top mistake everyone makes with...You Ask, I Answer: Reporting Glossary For Non-Technical Audiences?
Allison asks, “When it comes to reporting – how have you successfully educated others in your company on results? Is a simple glossary enough or have you taken another approach, especially with our less tech-savvy peeps?” The key is identifying what...You Ask, I Answer: Ad Value Equivalence and PPC Ads?
Alessandra asks, “The customer is getting leads organically in the same number as before the start of the ads campaign, so the few conversions (1 month running) makes him think it’s not worthwhile to advertise. My thoughts are going in the direction of...You Ask, I Answer: Twitter Performance Report Metrics?
David asks, “I’m working on a Twitter performance report. I’m trying to determine the best metric for demonstrating our performance (assuming the thing that matters for the moment is engagement, and not necessarily conversions). My feeling is that...You Ask, I Answer: Impact of Google Ads?
Alessandra asks, “I am running a Google Ads campaign for a customer, but results are not showing (yet). The conversions are few, thought CTR is over 7%. Besides analyzing ads, keywords and landing pages, what “business” considerations can I make to...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
