You Ask, I Answer: Branded Search for Niche Industries?
Nancy asks, “If you’re selling something highly technical e.g., carbon fiber to replace traditional aluminum for fabricating airplane seats, would branded search be helpful e.g., assuming there are brand name aluminum makers who target the...You Ask, I Answer: Keeping Old Links in Content Recycling?
Marya asks, “Would I ever need that old link to have “permanence” online and history? By changing this to an updated “new” link, do I lose any ‘clout’ or historical SEO points if I take them ‘away from the past’ and ‘borrow them for the future?’” As long...You Ask, I Answer: Speeding Up a Website for Mobile SEO?
Charles asks, “What can an SEO company can do to speed up my mobile website?” The short answer is: very little. The longer answer is they can advise you on what you need to change in your hosting infrastructure and code, but probably not do a whole lot of...You Ask, I Answer: Dealing With Duplicate Content and SEO?
Simone asks, “Does Google Search ding us for duplicated content or should I just throw this out the window and let my editorial team publish the same content across multiple sites?” Google’s search algorithms attempt to find the most authoritative...You Ask, I Answer: Importance of Domain Authority in SEO?
Shane asks, “What’s the validity of domain authority in the current SEO landscape where Google is telling us to focus on EAT? Should I be concerned about measuring domain authority or is it more of a metric that does more to stroke ego like media...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
