You Ask, I Answer: Overcoming Similarly Named Brands in SEO?
Natasha asks, “I found out that SERP for your name is shared with a namesake, an actor. I wonder, what would you recommend to someone in a similar situation, but who doesn’t have online presence of your magnitude, and just starts working on a personal...You Ask, I Answer: 8 Tips for Using Medium as a Brand
Audrey asks, “Since you mentioned Medium, if you have anything else on how to use that platform as a brand, I would love that.” Medium is a blogging platform that allows authors to monetize their content by distributing membership fees. It can be a useful...You Ask, I Answer: Duplicate Content on Social Networks?
Travis asks, “Are there negative implications to publishing blog posts on LinkedIn that already exist in your site?” Generally speaking, if the content is inaccessible without logging in, it’s safe to duplicate from an SEO perspective. That means a...You Ask, I Answer: Key Features of Google Search Console?
Natasha asks, “Which do you prefer, the old or new Google Search Console?” Whether we like it or not, new Google Search Console is Google Search Console going forward. Let’s take a quick tour through it to see what’s new and deal with important...You Ask, I Answer: Using SEO Data for Social Media?
Emma asks, “How can you use SEO data for social media?” In this video walkthrough, we’ll examine two different types of keyword analysis to show how SEO data can guide social media content creation, focusing on a landscape analysis and a keyword...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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