You Ask, I Answer: Bulk Analysis of Search Terms?
Bill asks, “If you wanted to examine search terms in bulk, how would you do so? The goal would be to determine what terms are driving traffic to a website over time, and learning how those terms and their volume change over time.” Can’t see anything?...What Is Temporal Vectorization in SEO?
I’d like to introduce you to a concept I haven’t seen anywhere else in the SEO world, something I’ve talked about a few times now on Marketing Over Coffee and the Trust Insights podcast: temporal vectorization. What Is Vectorization? First, a bit of...Is SEO Out of Reach For Small Businesses?
Leah asks, “Is SEO out of reach for small businesses?” This is an interesting question, because the answer keeps changing. A year ago I would have firmly said no, SEO is completely within reach of every business, large or small. Six months ago I would have...How To Improve SEO With Network Graphing
One of the earliest parts of Google’s algorithm was PageRank, a network graph that looked at who was most linked to as a proxy for which sites should rank highest for a given search term. While PageRank has evolved along with the rest of Google’s...How to Prioritize Content for SEO Optimization
One of the most challenging questions in SEO (search engine optimization) is, “Where do we start?”. When you have hundreds or even thousands of pages, many of which are valuable, how do you start chipping away at the problem? This question is answered by...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
