Here’s the irrefutable gold standard for measuring AI Visibility/GEO/whatever: ASK PEOPLE HOW THEY HEARD OF YOU. Marketers have spent the last 20 years becoming increasingly allergic to talking to real customers, probably because at many companies, if they did, they’d get an earful. So we’ve tried our hardest not to ever talk to real people.…
If you don’t want AI to generate generic slop, then you have to establish what generic slop is first. I’m working on a book cover for a book about AI and SEO/PPC and I prompted AI to come up with some concepts. I hated all of them. They were boring, bland, and literally exactly what…
8 hours. That’s how long the new version of Zhipu AI’s (aka ZAI) flagship model, GLM-5.1, is capable of working autonomously and still cranking out high quality results. ZAI trained ths new model entirely on Huawei Ascend chips, not an NVIDIA GPU in sight. This is China’s leading chip maker for AI, and the benchmarks…
Summary In today's episode, I explain how to measure the success of your answer engine optimization strategies in a world dominated by zero-click searches. Here's what this means for you. You can accurately track which marketing channels drive customers to your business even when digital clicks disappear. You'll also learn these concepts: how free-text responses…
AI should make you smarter. I’m in the middle of updating a deck for my colleagues at SMX (I’m doing a full day AI SEO/PPC workshop next month), and in parallel last night I was trying to have AI generate a Common Core-aligned 6th grade math textbook from scratch, based on Common Core (a USA…
Summary In today's episode, I explain how to build a system that automates the transformation of Google Search Console zero-click queries into high-quality AI articles. Here's what this means for you. You can turn untapped search impressions into a scalable source of relevant and brand-consistent content. You'll also learn these concepts: how Python automates the…
