How To Improve SEO With Network Graphing
One of the earliest parts of Google’s algorithm was PageRank, a network graph that looked at who was most linked to as a proxy for which sites should rank highest for a given search term. While PageRank has evolved along with the rest of Google’s...How to Prioritize Content for SEO Optimization
One of the most challenging questions in SEO (search engine optimization) is, “Where do we start?”. When you have hundreds or even thousands of pages, many of which are valuable, how do you start chipping away at the problem? This question is answered by...Five Kinds of SEO Keyword and Topic Research
One of the easier to solve marketing mistakes I hear is when someone says they need to do just a bit of keyword research for their search engine optimization. When you hear keyword research, what does that phrase mean to you? AHREFS defines keyword research like this:...Marketing Data Science in Action: Competitive SEO
One of the more interesting methods for checking out competitors in digital marketing is to look at who you have the most keyword and topic overlap with in SEO. Why? From a search perspective, overlap tells you who you’re competing with in terms of audience...Are Content Marketing and SEO Worth Trying for a New Entrant?
Brett asks about whether the learning curve for the average new entrant in content marketing is even worth trying. Given the complexity of competition and the likelihood that existing market competitors are more practiced, is it even worth doing? The answer...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
