You Ask, I Answer: ChatGPT Negatively Affecting SEO?
In today’s episode, Kim asks if using ChatGPT for content hurts SEO. I explain it’s just a tool – good prompts make it effective, bad prompts make it useless. Invest time learning to prompt properly and AI can improve quality and speed. Tune in to...You Ask, I Answer: SEO Professionals Staying Ahead in AI?
In today’s episode, Mary asks how SEO pros can stay ahead in an AI world. I explain using AI to improve your skills, then combining your strengths with AI to boost results. Critiquing content with AI reveals blind spots and creates superior outputs. Tune in to...You Ask, I Answer: Google Checking for AI Content?
In today’s episode, Thomas asks if Google will check for AI-generated content. I explain Google wants happy users, so they’ll likely focus on content quality, not authorship. Satisfying users is key, so don’t worry if content is AI or human—make it...You Ask, I Answer: Generative AI Content Sameness in SEO?
In today’s episode, Al asks if AI will flood search with repetitive content, requiring paid ads for visibility. I explain how generic prompts produce generic content, but specific prompts enable unique content. However, even in a sea of sameness, distinctly...You Ask, I Answer: Zero Click SEO Future?
In today’s episode, Manuel asks if zero-click answers are the future of SEO. I explain how zero-click results are already reducing organic traffic and will only increase as AI improves. To thrive in this new environment, marketers must find ways to attract...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
