You Ask, I Answer: SEO Accessible to Small Businesses?
Thomas asks, “Is SEO still accessible to small businesses?” SEO is a high knowledge discipline. That knowledge is largely free, though some of the tools are not. However, it’s not something that’s both high knowledge and high cost, like search...You Ask, I Answer: Measuring Social Media Impact on SEO?
Sergey asks, “Is it possible to measure the impact of your social media on SEO? If so, how would you do this?” I’d look at content which has been socially shared and its SEO performance versus content that has not been. Using the SEO tool of your...You Ask, I Answer: Social Media Engagement and SEO?
Sofia asks, “Do social media likes, shares, and comments have an impact on SEO?” This is a tricky question to answer because the answer will be different for every company. Broadly, we’ve studied in the past and see no clear correlation, but...You Ask, I Answer: Which Comes First, SEO or Content?
Maciej asks, “In your opinion, is it a viable strategy to start creating content and invest in SEO later?” All content inherently has some kind of search value. The question is, is SEO the primary intended goal of the content? If not, then you can always...You Ask, I Answer: Branded Search for Niche Industries?
Nancy asks, “If you’re selling something highly technical e.g., carbon fiber to replace traditional aluminum for fabricating airplane seats, would branded search be helpful e.g., assuming there are brand name aluminum makers who target the...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
