SEO Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: How to Build Website Information Architecture

by Christopher S Penn | Aug 1, 2018 | analytics, Content, Content Marketing, Marketing, Marketing Technology, search engine optimization, SEO

Heather asks, “How do you build a website architecture that scales for new content?” The answer to this question depends on what kind of site you have. If you’re the industry leader from a search and content perspective, you’ll want to rely on...

You Ask, I Answer: Barebones SEO for Small Business

by Christopher S Penn | Jun 20, 2018 | agencies, Marketing, Marketing Technology, search engine optimization, SEO, Small Business

Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources...

You Ask, I Answer: What is Structured Data in SEO?

by Christopher S Penn | May 21, 2018 | Content, Marketing, Marketing Technology, search engine optimization, SEO

Joshua asks, “What is structured data in SEO? Do I need to put it on every page of my website?” Structured data is exactly what it sounds like – data in structures to help search engines understand what they’re looking at. If you want your...

You Ask, I Answer: Is SEO Dead? Nope.

by Christopher S Penn | May 16, 2018 | Marketing, Marketing Technology, search engine optimization, SEO

Danielle asks, “With AI running everything in search engines, is SEO dead?” It depends on what you mean by SEO. Old SEO – cheesy tricks like filling the bottom of your pages with paragraphs of white text on a white background is dead. Stuffing every possible...

A Video Tour of the New Google Search Console Beta

by Christopher S Penn | Jan 23, 2018 | analytics, Google, Marketing, Metrics, search engine optimization, SEO, Video

Google Search Console, formerly known as Google Webmaster Tools, is undergoing an interface refresh. Much has changed – new reports and reporting capabilities, new visibility into sitemap errors, and lots of missing stuff that hasn’t been ported from the...

The AI-Powered SEO Process: Conclusion

by Christopher S Penn | Nov 20, 2017 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO

We’ve reached the end of our AI-powered SEO series. We’ve now explored the use of machine learning technologies to significantly improve our SEO efforts, understanding what content will work best and who to reach out to for link creation. What’s next depends on who we...