by Christopher S Penn | Jan 14, 2021 | Marketing, AI, Artificial Intelligence, Google, Marketing Data Science, Marketing Technology, search engine optimization, SEO
Mark writes in, "I am really struggling with the efficacy of search for most businesses. More than ever, the odds are stacked against us. 1) Some search is leaking out through Siri + Alexa 2) Most Google search (51%) is now "kept" by Google 3) You're...
by Christopher S Penn | Dec 22, 2020 | AI, Artificial Intelligence, Marketing, Marketing Data Science, Marketing Technology, search engine optimization, SEO
Welcome to 2020 Rewind! In this series, we're taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I'd rather read than listen, but podcasts, live streams, webinars, and videos...
by Christopher S Penn | Dec 4, 2020 | Marketing, AI, Artificial Intelligence, Marketing Technology, search engine optimization, SEO
Stephanie asks, "Should I be creating content for search engines or people?" With the advent of modern, AI-driven SEO, this is largely the same thing. Transformer-based natural language processing makes writing for people and writing for machines much closer, thanks...
by Christopher S Penn | Nov 19, 2020 | Marketing, Marketing Technology, search engine optimization, SEO
Masha asks, "What does it really mean to be an SEO expert? Considering the depth and breadth of SEO, is it even possible to be an expert on all aspects of SEO?" It depends on how we define SEO itself. SEO, or search engine optimization, is all about optimizing our...
by Christopher S Penn | Nov 11, 2020 | AI, Artificial Intelligence, Marketing, Marketing Data Science, Marketing Technology, search engine optimization, SEO
Tara asks, "With the confirmation of BERT's role in search ranking as Google DeepRank, could you explain more what this means?" BERT is a model, which is like saying it's a blender or a frying pan. It's how BERT is used that impacts our understanding of its SEO...
by Christopher S Penn | Oct 23, 2020 | Marketing, Marketing Technology, Mobile, search engine optimization, SEO
Sasha asks, "How do you check if your website is mobile-friendly?" There are four different, easy ways to check: The Mobile Friendly Test for a single URL Search Console for site-wide checks using the mobile usability tests Search Console for site-wide mobile Core Web...