by Christopher S Penn | Nov 10, 2022 | Marketing, SEO, Strategy
Joao asks, “What should we do when you have a lot of backlinks but most of them are with low authority? Since they are lowering our authority should we remove them or leave them and keep trying to get new backlinks?” If you have a lot of low quality...
by Christopher S Penn | Nov 9, 2022 | agencies, Marketing, search engine optimization, SEO, Strategy
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do...
by Christopher S Penn | Sep 5, 2022 | AI, Artificial Intelligence, Marketing, search engine optimization, SEO
Max asks, “Your opinion on SEO and the impact of AI in the future?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-ai-impact-on-seo.mp3 Download the MP3 audio here. Got a question...
by Christopher S Penn | Jun 16, 2022 | Content Marketing, Marketing, search engine optimization, SEO, You Ask I Answer
Ann asks, “Given all the “instant” answers Google delivers in search results, does SEO still matter for content marketing?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 22, 2022 | Marketing, Marketing Data Science, Marketing Technology, SEO, Social media, Social networks
Andy asks, “How do we think about optimizing our social content based on how search results appear in social search?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...
by Christopher S Penn | Apr 21, 2022 | Marketing Data Science, Marketing, search engine optimization, SEO
Bill asks, “If you wanted to examine search terms in bulk, how would you do so? The goal would be to determine what terms are driving traffic to a website over time, and learning how those terms and their volume change over time.” Can’t see anything?...