Summary In today's episode, I explain Will Reynolds’ warning that high AI visibility does not guarantee credibility or recommendation, using vacation rentals and synthetic visibility reports as examples. Here's what this means for you. You need to examine context, sentiment, and recommendations instead of treating brand mentions as proof of success. You'll also learn these…
Summary In today's episode, I explain how Trust Insights uses generative AI, sales-call transcripts, website content, and search data to align content marketing with buyer intent. Here's what this means for you. You can turn real prospect language and semantic patterns into clearer content decisions across the informational, commercial, and transactional stages of the buyer…
The thing about generative AI optimization or whatever it is you want to call it, is that when models run into low confidence answers in most tools these days, what do they do? That’s right, they trigger a web search. So if you’re good at regular SEO, you’ve got 90% of the problem solved for…
Choose good or fast. There’s a knob with two settings when we’re using AI research tools: quality and speed. And there’s no middle setting, because a middle setting would deliver half-assed results that were neither fast nor correct. The more I use AI tools for research, the more I realize that you only get two…
I am now more convinced than ever that AI visibility softare is bullshit. Inspired by Lily Ray, I grabbed all my very long query data out of Google Search Console via the API and started looking at it to see what kinds of AI chats were getting passed along as queries in GSC. First, a…
Summary In today's episode, I explain the difference between generative answer optimization and agentic SEO, and walk through what companies must do to prepare their websites for AI agents acting on behalf of users. Here's what this means for you. You can future-proof your web presence by adopting Web MCP, which simultaneously improves accessibility for…
Summary In today's episode, I walk through how to run an objective AI search visibility audit without letting personal search histories and custom profiles skew the results. Here's what this means for you. You get a practical, low-cost playbook for figuring out what AI models actually know about your brand and what they see when…
Summary In today's episode, I break down how companies should navigate the gap between optimizing for AI-generated summaries and optimizing for AI agents that act on a user's behalf. Here's what this means for you. You'll discover that making your site fully accessible to machines also lifts the experience for human users with visual impairments,…
