SEO Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: How to Start Marketing from Scratch?

by Christopher S Penn | Dec 27, 2018 | Influence, Influencer Marketing, Marketing, search engine optimization, SEO, Strategy

Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little...

You Ask, I Answer: The Lightning Round!

by Christopher S Penn | Oct 12, 2018 | analytics, Careers, Marketing, Marketing automation, Marketing Technology, SEO, Strategy

In this edition of You Ask, I Answer, we tackle 20 short questions that have piled up in my inbox, questions that don’t need an entire episode to themselves. Watch the video for answers about SEO, secure websites, WordPress, growth hacking, and more. Alysia asks,...

You Ask, I Answer: Modern Search Ranking Visualization

by Christopher S Penn | Sep 24, 2018 | analytics, Marketing, Marketing Technology, search engine optimization, SEO

Jason asks, “Is there a more modern version of the Moz Search Graph to better understand SEO strategy?” The Moz Search Graph is now badly out of date, almost a decade. So much has changed in search – personalization of results, the rise of the...

You Ask, I Answer: How to Fix SEO for Highly-Regulated Industries

by Christopher S Penn | Sep 17, 2018 | Marketing, Marketing Technology, search engine optimization, SEO

Tammy asks, “Definitely saw the impact of the August Google algorithm update on one of our clients who is in the medical device industry. Any recommendations for combating this massive traffic loss in this industry?” Recall that Google’s search...

You Ask, I Answer: Forwarding Domains

by Christopher S Penn | Aug 30, 2018 | Marketing, Marketing Technology, search engine optimization, SEO

Ryan asks, “I’ve got a .net and a .com. The .net gets all the traffic. How should I make use of the .com?” I’m very wary of anything that imperils what’s currently working well. I’d forward the .com to the .net. Plus, there are some...

You Ask, I Answer: How to Recycle Old Blog Content

by Christopher S Penn | Aug 23, 2018 | Blogging, Content, Content Marketing, Marketing, Marketing Technology, search engine optimization, SEO, Strategy

Cara asks, “I have less time than ever but a massive backlog of old blog posts. How can I re-use them for SEO?” This is known as content recycling, a technique pioneered by Backlinko and refined by Andy Crestodina. Over the years, I’ve adapted it to how I create...