Is the call for a six-month pause in AI development warranted? In my latest video, we’ll take a closer look at the open letter to the AI community and explore the real concerns of AI that are often overlooked. Join me as we dive into this controversial topic and examine the potential consequences of AI…
Summary In today's episode, I break down why the high-profile open letter calling for a six-month AI pause really serves one billionaire's grudge against OpenAI rather than protecting humanity. Here's what this means for you. You learn to focus on AI's genuine threats — bias, income inequality, and job losses — instead of letting billionaire-driven…
Almost Timely News: What Could Go Wrong With AI? (2023-03-26) :: View in Browser 👉 Less than 100 days until Google Analytics’ Universal Analytics shuts down. Take my GA4 course to get going now on Google Analytics 4 ➡️ Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter…
Meredith asks, “What are the current industry thoughts on using impressions as a metric to measure PR?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching…
Summary In today's episode, I break down whether impressions are a valid metric for measuring public relations performance. Here's what this means for you. You'll discover why a single metric never tells the whole story and how combining top-of-funnel data with revenue-linked outcomes gives you a clearer picture of PR's true value. You'll also learn…
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative. Here are the 11 questions I tested: What do you know about marketing expert…
Del asks, “Which metric will be most important to communicate PR’s value to a non-PR audience?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the…
Summary In today's episode, I walk through how to identify and measure the right PR metrics to prove public relations' value to non-PR stakeholders like a CFO. Here's what this means for you. You'll discover that PR ultimately generates just two primary outcomes—awareness and trust—and you'll see exactly how to put measurement frameworks around each…
Summary In today's episode, I run a head-to-head bake-off comparing four large language models, GPT-3.5 Turbo, GPT-4, Bing, and Google Bard, across ten questions ranging from factual lookups and adversarial traps to generative content and structured data output. Here's what this means for you. You get a clear, evidence-based picture of which AI tool actually…
Eric asks, “Under what circumstances would you support primary research vs using imperfect secondary data?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video.…
