In this episode, learn who’s most likely to lose their jobs to robots and AI, and what the six fundamental principles of great customer experience are. By embracing the six principles, you’ll be less likely to lose your job to a robot. Watch the video for details. Can’t see anything? Watch it on YouTube here.…
Amber asks, “I’m applying to a MBA Specialized Master’s in Marketing and this question has been eating at me. I have a BS and MA in Communication with 3 years of teaching experience in higher education. Do you have any advice on using this experience in the application process?” Teaching is a combination of disciplines…
Today’s question comes from nearly everyone who’s interested in doing business with Trust Insights, my company: “How do we know we’re ready for data science/AI/machine learning?” The answers aren’t technical as much as they are attitudinal. Watch this video to learn who’s ready and who’s not. Can’t see anything? Watch it on YouTube here. Listen…
Matthias asks, “Soon we will be preparing marketing budgets for next year. What tips do you suggest?” Budgeting is forecasting, and forecasting means prediction. Identify highest ROI channels and strategies based on historical data Cost data is essential Identify goals and targets to hit Status quo Needed Stretch Identify cost to hit targets Forecast by…
Jason asks, “Is there a more modern version of the Moz Search Graph to better understand SEO strategy?” The Moz Search Graph is now badly out of date, almost a decade. So much has changed in search – personalization of results, the rise of the smartphone, position zero – you name it, it’s changed about…
A/B testing is a relic of a time when we couldn’t personalize at scale. Find out why A/B testing is going away, what we’re all doing wrong in our thinking about testing, and what will replace it in this video. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the…
Dave asks, “What are some of the types of bias to be aware of in machine learning?” This is a powerful and important question today. As we give more power to our machines, we need to understand how they’re making decisions. Watch the video to learn the four major categories of machine learning bias to…
Tammy asks, “Definitely saw the impact of the August Google algorithm update on one of our clients who is in the medical device industry. Any recommendations for combating this massive traffic loss in this industry?” Recall that Google’s search quality guidelines look for three key indicators: Expertise Authority Trustworthiness Watch the full video for details…
