How do you know whether your content game is getting better or worse? It’s easy to rely on stock analytics tools, and for the beginning content marketer, tools such as Google Analytics are more than enough. For the veteran marketer who is creating content, how can we know with greater precision whether our content is…
How many marketing tools, tactics, and strategies do you know? If you stopped to think about it just now, chances are you’d struggle to remember more than a few. You probably remembered ones you’ve used most recently, or ones that are part of a project you’re working on now. However, your potential is much greater.…
Summertime is in full swing, as evidenced by the sheer number of out of office replies I’ve been getting to my newsletter. To help you make the most of it, I’ve put together my annual summer reading list. I can’t do much about your beach body, but I can give you some suggestions on buffing…
I was asked recently about my books and what order you should read them in. That’s an interesting question. The order they came out in is not necessarily the order you should read them in. What order you should read my books in depends on what problems you’re facing. Are you struggling with creativity? Start…
There’s an enduring joke about case studies: you can either read one or you can be one. Marketers and decision makers often cite the absence of a case study as a reason for not doing something: “Where’s the case study on using Facebook?” “Do you have any case studies on the value of a blog?”…
At Salesforce Connections, I tried something new out that the audience liked: turning my slides into 21st century overheads. I prepared a workbook (which you can download here), but instead of just talking through slides, I was able to draw on them on screen. Here’s a quick demo: Now imagine this on the big screen,…
I’m speaking today at the Salesforce Connections event in New York City with my friends and colleagues David B. Thomas, CC Chapman, and Ann Handley, on the topic of Creating Killer Content Marketing. Ann and CC, of course, wrote THE book Content Rules, which you should go buy in triplicate. Read one copy, give one…
