by Christopher S Penn | Jun 21, 2023 | AI, Artificial Intelligence, Marketing, Marketing Technology, Mind Readings, Writing
In today’s episode, I tackle the question of when to use generative AI in writing. I discuss two dimensions: commodity versus creative writing and comparative versus generative tasks. Commodity writing, like memos and emails, is well-suited for AI, as it focuses...
by Christopher S Penn | Jun 10, 2023 | Almost Timely, AI, Artificial Intelligence, Creative, Machine Learning, Marketing, Marketing Technology, Newsletter, Writing
Almost Timely News: AI, Creative Writing, and Fan Fiction (2023-06-11) :: View in Browser 👉 Watch my brand new keynote from Chicago, The Intelligence Revolution, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of...
by Christopher S Penn | May 3, 2023 | AI, Artificial Intelligence, Business, Machine Learning, Writing
Can’t see anything? Watch it on YouTube here. Download the MP3 audio here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/mind-readings-wga-strike-artificial-intelligence.mp3 Let’s talk about the very timely topic of the Writers Guild...
by Christopher S Penn | Jan 20, 2022 | Mind Readings, Marketing, Writing
Marketers don’t write well. This is generally accepted, at least insofar as the many sessions at conferences offering writing help to marketers. One technique is sorely missing; give a listen to hear how I apply it to things like NFTs and attribution models....
by Christopher S Penn | Aug 13, 2020 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing Data Science, Marketing Technology, Writing
Deborah asks, “Can AI write as well as a human?” The answer depends on what the human is writing. If it’s complex, original works like novels, the answer is no. If it’s marketing swill, the answer is yes. If we examine some common readability...
by Christopher S Penn | May 18, 2020 | Careers, Marketing, Writing
Alanna asks, “Let’s say you have a job that is making you pretty unhappy (Marketing Manager, supervising one other person) and you are realizing that you hate Google Analytics and content calendars and pixels and you really just ended up here because you...