by Christopher S Penn | Jan 20, 2022 | Mind Readings, Marketing, Writing
Marketers don’t write well. This is generally accepted, at least insofar as the many sessions at conferences offering writing help to marketers. One technique is sorely missing; give a listen to hear how I apply it to things like NFTs and attribution models....
by Christopher S Penn | Aug 13, 2020 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing Data Science, Marketing Technology, Writing
Deborah asks, “Can AI write as well as a human?” The answer depends on what the human is writing. If it’s complex, original works like novels, the answer is no. If it’s marketing swill, the answer is yes. If we examine some common readability...
by Christopher S Penn | May 18, 2020 | Careers, Marketing, Writing
Alanna asks, “Let’s say you have a job that is making you pretty unhappy (Marketing Manager, supervising one other person) and you are realizing that you hate Google Analytics and content calendars and pixels and you really just ended up here because you...
by Christopher S Penn | Apr 18, 2018 | Careers, Jobs, Marketing, Public Relations, Video, Writing, YouTube
Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is...
by Christopher S Penn | Nov 1, 2017 | Writing, AI, Artificial Intelligence, Machine Learning, Technology
While I’m not participating, a number of friends plan to participate in National Novel Writing Month, or #NaNoWriMo. For me, once I’ve built an outline, the hardest part of writing is the actual writing, putting words on paper. To help those participating, I’m sharing...
by Christopher S Penn | May 4, 2017 | Writing, Advertising, Content, Creative, Marketing, Marketing Technology, Technology
I love the power that mind maps give us to organize our thoughts. Unlike traditional outlining, mind maps let us rearrange our thoughts easily and see connections between different ideas. Mind maps are one of my secrets to productivity – I find I’m able to...