Category: Writing
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Mind Readings: When to Use Generative AI in Writing
In today’s episode, I tackle the question of when to use generative AI in writing. I discuss two dimensions: commodity versus creative writing and comparative versus generative tasks. Commodity writing, like memos and emails, is well-suited for AI, as it focuses on practicality rather than artistic expression. However, creative writing, such as poetry and fiction,…
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Mind Readings: The WGA Strike and Artificial Intelligence
Can’t see anything? Watch it on YouTube here. Download the MP3 audio here. Listen to the audio here: Let’s talk about the very timely topic of the Writers Guild of America strike and one of their demands. In particular, this is about artificial intelligence. No surprise, I have no expertise in the rest of their…
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Mind Readings: Effective Writing Techniques for Marketing
Marketers don’t write well. This is generally accepted, at least insofar as the many sessions at conferences offering writing help to marketers. One technique is sorely missing; give a listen to hear how I apply it to things like NFTs and attribution models. Can’t see anything? Watch it on YouTube here. Listen to the audio…
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You Ask, I Answer: Can AI Write as Well as a Human?
Deborah asks, “Can AI write as well as a human?” The answer depends on what the human is writing. If it’s complex, original works like novels, the answer is no. If it’s marketing swill, the answer is yes. If we examine some common readability metrics – which are decent proxies for content quality – we…
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You Ask, I Answer: Different Types of Writing Careers?
Alanna asks, “Let’s say you have a job that is making you pretty unhappy (Marketing Manager, supervising one other person) and you are realizing that you hate Google Analytics and content calendars and pixels and you really just ended up here because you like to write and it got out of hand. What would you…
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You Ask, I Answer: What Writing Samples Should Be In Your Portfolio?
Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is fundamentally about helping lesser known companies become known, and improving the…
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Three Power Writing Tips for National Novel Writing Month
While I’m not participating, a number of friends plan to participate in National Novel Writing Month, or #NaNoWriMo. For me, once I’ve built an outline, the hardest part of writing is the actual writing, putting words on paper. To help those participating, I’m sharing 3 different ways to put lots of words on paper, so…
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Instantly Convert Mind Maps Into eBooks, Presentations, and Content
I love the power that mind maps give us to organize our thoughts. Unlike traditional outlining, mind maps let us rearrange our thoughts easily and see connections between different ideas. Mind maps are one of my secrets to productivity – I find I’m able to outline and plan much faster with them than other planning…
