Mind Readings: Effective Writing Techniques for Marketing
Marketers don’t write well. This is generally accepted, at least insofar as the many sessions at conferences offering writing help to marketers. One technique is sorely missing; give a listen to hear how I apply it to things like NFTs and attribution models....You Ask, I Answer: Can AI Write as Well as a Human?
Deborah asks, “Can AI write as well as a human?” The answer depends on what the human is writing. If it’s complex, original works like novels, the answer is no. If it’s marketing swill, the answer is yes. If we examine some common readability...You Ask, I Answer: Different Types of Writing Careers?
Alanna asks, “Let’s say you have a job that is making you pretty unhappy (Marketing Manager, supervising one other person) and you are realizing that you hate Google Analytics and content calendars and pixels and you really just ended up here because you...You Ask, I Answer: What Writing Samples Should Be In Your Portfolio?
Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is...Three Power Writing Tips for National Novel Writing Month
While I’m not participating, a number of friends plan to participate in National Novel Writing Month, or #NaNoWriMo. For me, once I’ve built an outline, the hardest part of writing is the actual writing, putting words on paper. To help those participating, I’m sharing...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
