by Christopher S Penn | Dec 2, 2020 | Advertising, Marketing, Marketing Data Science, Marketing Technology, YouTube
Natchi asks, “What is the best way to estimate YouTube Ads KPIs performance for a certain budget, duration etc?” For campaigns that are in-flight and have enough data, use the Google Ads simulator. That will tell you what some common scenarios look like....
by Christopher S Penn | Mar 17, 2020 | Marketing, Marketing Technology, Small Business, Video, YouTube
Mark asks, “How do I set up virtual lessons on video with YouTube for paying customers of my company?” The simplest way to do this is with YouTube unlisted videos and your email list. Please share this video with any small business owner who isn’t...
by Christopher S Penn | Nov 4, 2019 | Audio, Content, Content Marketing, Marketing, Marketing Technology, Review, Video, YouTube
As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone....
by Christopher S Penn | Mar 22, 2019 | analytics, Conferences, Marketing, Marketing Technology, Social media, Social networks, Strategy, Video, YouTube
Yesterday marked day 2 of Social Media Marketing World 2019. What were some of the key takeaways? Facebook gets rightfully stomped on, video rules, content shock continues, influencers don’t comply, and much more. Watch the video for full details. Can’t...
by Christopher S Penn | Jan 3, 2019 | Content, Content Marketing, Marketing, Marketing Technology, Social media, Social networks, Video, YouTube
Michael asks, “What do you think of the prediction that consumers will flock to passive YouTube-like experiences as they detox from social platforms like Facebook that command active interactions?” I doubt that we’ll see consumers abandon the...
by Christopher S Penn | Nov 29, 2018 | Content, Content Marketing, Marketing, Marketing Technology, Video, YouTube
Kourtney asks, “How can you use YouTube for organic marketing?” YouTube is a search engine. Start by thinking of it as a search engine, rather than a video channel or a social network, even though it’s also those things. Let’s walk through some...