You Ask, I Answer: Estimating YouTube Ads Performance?
Natchi asks, “What is the best way to estimate YouTube Ads KPIs performance for a certain budget, duration etc?” For campaigns that are in-flight and have enough data, use the Google Ads simulator. That will tell you what some common scenarios look like....You Ask, I Answer: How to Set Up Virtual Lessons With YouTube?
Mark asks, “How do I set up virtual lessons on video with YouTube for paying customers of my company?” The simplest way to do this is with YouTube unlisted videos and your email list. Please share this video with any small business owner who isn’t...The Great Mic Bakeoff: Microphones for Smartphone Video Creators
As mentioned in this week’s newsletter, testing your gear to understand what’s good and what’s not in specific use cases is essential. In the Great Mic Bakeoff, we look at 8 different types of microphones for use in shooting video on your smartphone....Social Media Marketing World 2019 Day 2 Recap
Yesterday marked day 2 of Social Media Marketing World 2019. What were some of the key takeaways? Facebook gets rightfully stomped on, video rules, content shock continues, influencers don’t comply, and much more. Watch the video for full details. Can’t...You Ask, I Answer: Passive Consumer Experiences Online?
Michael asks, “What do you think of the prediction that consumers will flock to passive YouTube-like experiences as they detox from social platforms like Facebook that command active interactions?” I doubt that we’ll see consumers abandon the...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
