Category: Anthropology

  • You Ask, I Answer: Merging Liberal Arts with Computer Science?

    Summary In today's episode, I explore why merging liberal arts with science creates a uniquely valuable skill set and answer Mbeza's question about combining creative and technical disciplines. Here's what this means for you. You gain a framework for building versatile expertise that artificial intelligence struggles to replicate. You'll also learn these concepts: why you…

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  • You Ask, I Answer: Identifying and Using Audience Slang?

    Kristi asks, “What slang does your brand use on social media? Any you avoid?” Slang is an interesting challenge, because often it’s not just generational, it’s also contextual to a specific group of people. Why would you use it? To relate better to your audience? If that’s something you want to do, and it’s appropriate…

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  • You Ask, I Answer: Identifying and Using Audience Slang?

    Summary In today's episode, I explore why brands should think twice before using slang on social media and how to approach it correctly. Here's what this means for you. You gain an anthropological framework for deeply understanding your audience rather than risking offense with misused terms. You'll also learn these concepts: why slang carries contextual…

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  • Off the Beaten Path: Year of the Rat

    Summary In today's episode, I explore the cultural symbolism of the Lunar New Year, specifically the Year of the Bright Metal Rat, and what its zodiac energy and elemental cycles might mean for how you approach the months ahead. Here's what this means for you. You get a fun thought exercise for framing decisions, confrontations,…

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