by Christopher S Penn | Aug 2, 2023 | AI, Artificial Intelligence, Marketing, Marketing Technology, search engine optimization, SEO, You Ask I Answer
In today’s episode, Manuel asks if zero-click answers are the future of SEO. I explain how zero-click results are already reducing organic traffic and will only increase as AI improves. To thrive in this new environment, marketers must find ways to attract...
by Christopher S Penn | Apr 14, 2023 | You Ask I Answer, Marketing, Marketing Technology, search engine optimization, SEO
Joanne asks, “What are the top data analytics you should be looking at to help with SEO performance?” In this video, Joanne wants to know what data analytics are important to measure for SEO performance. I believe there are five essential sets of numbers...
by Christopher S Penn | Mar 23, 2023 | AI, Artificial Intelligence, Chatbots, Data Science, Google, Machine Learning, Marketing, Marketing Technology, search engine optimization, SEO
Today, we’re going to do a large language model bakeoff, pitting Google Bard, Microsoft Bing, and OpenAI’s GPT-4 against a series of 11 questions that will test their capabilities and compare outputs for a set of common tasks, informational and generative....
by Christopher S Penn | Feb 3, 2023 | AI, Artificial Intelligence, Marketing, Marketing Data Science, Marketing Technology, search engine optimization, SEO
Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including...
by Christopher S Penn | Nov 9, 2022 | agencies, Marketing, search engine optimization, SEO, Strategy
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do...
by Christopher S Penn | Sep 5, 2022 | AI, Artificial Intelligence, Marketing, search engine optimization, SEO
Max asks, “Your opinion on SEO and the impact of AI in the future?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-ai-impact-on-seo.mp3 Download the MP3 audio here. Got a question...