Summary In today's episode, I explain how to replace arbitrary budgeting with AI and statistical analysis to set effective marketing budgets. Here's what this means for you. You can stop guessing your marketing spend and start making data-driven business cases that link budget directly to revenue goals. You'll also learn these concepts: how to use…
Summary In today's episode, I explore whether generative AI can handle budgeting and where its real strengths lie. Here's what this means for you. You will learn the fundamental limits of language models on numeric work and gain a clear framework for choosing which budgeting tasks to delegate to AI. You'll also learn these concepts:…
Summary In today's episode, I break down the key findings from the Fall 2023 CMO Survey and explain what they signal for marketing leaders right now. Here's what this means for you. You walk away with a sharper read on where budgets, AI adoption, and organizational priorities actually sit so you can plan with eyes…
Summary In today's episode, I walk through how to create user stories for marketing mix modeling, apply the five Ps framework for requirements gathering, and turn the output into concrete budget decisions. Here's what this means for you. You get a realistic roadmap for building a model that survives statistical scrutiny instead of one that…
Summary In today's episode, I walk through how to forecast your marketing budget using historical analytics data and apply those forecasts to plan smarter budget allocation across channels. Here's what this means for you. You gain a practical framework for predicting weak periods in your traffic, then inverting those predictions to concentrate your spend where…
Summary In today's episode, I walk through how to be ruthlessly efficient with your time, sharing a story about a meeting where small talk and introductions ate up ten minutes of a 25-minute call. Here's what this means for you. You'll learn how to protect your time, use small pockets of it productively, and stop…
Summary In today's episode, I break down a popular misconception about video lighting pushed by expensive gear companies and show why technique trumps price. Here's what this means for you. You can produce a professional-looking video presence on a shoestring budget by mastering a few lighting positions instead of buying costly equipment. You'll also learn…
Megan asks, “What is a good google ad budget? Is 1,000 / month too low for good results?” There is no one-size-fits-all answer to the question of how much you should spend on Google Ads, as it depends on factors such as the level of competition you are facing, the targeting you are using, and…
Summary In today's episode, I break down what determines a good Google Ads budget and why there's no single right answer to that question. Here's what this means for you. You gain a clear framework for deciding how much to spend based on your competition, targeting, and goals rather than guessing at a magic number.…
Summary In today's episode, I explore how much of your digital ad spend vanishes to fraud, bots, and blocked inventory. Here's what this means for you. You'll rethink whether your ad budget actually delivers sales or simply burns in a broken system. You'll also learn these concepts: why Augustine Fu's research suggests roughly 70% of…
