You Ask, I Answer: Reporting Glossary For Non-Technical Audiences?
Allison asks, "When it comes to reporting - how have you successfully educated others in your company on results? Is a simple glossary enough or have you taken another approach, especially with our less tech-savvy peeps?" The key is identifying what they care about...You Ask, I Answer: B2B Marketing Reports
Beth asks, "I’m looking for a killer marketing report that works for your leadership team. Anything you are willing to share or a direction you suggest I start looking would be super beneficial." This is a design thinking problem. You want to answer 6 questions to...You Ask, I Answer: Demonstrating Value to Coworkers
Shannon asks, "Do you have any tips on how to demonstrate your value to your coworkers?" Value is defined by what you do that helps others. Depending on who the others are dictates what you report on. If your others are customers, then it's metrics like increasing the...You Ask, I Answer: Measurement Tips for Agencies
Max asks, "What are some tips for agencies and freelancers for better business results in 2019?" Agencies and freelancers are notorious for skimping on measurement. In this video, I offer some guidelines about how much to spend on measurement and how to create a...You Ask, I Answer: Analytics Reports Tools?
Julie asks, "How do you put your analytics reports together? Excel, powerpoint, or something else?" As with any questions about tools, the answer is contingent on many factors. - What does the person have? Excel and Powerpoint are nearly ubiquitous, as is a web...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
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