On any given day, a dozen or more articles pass by in my LinkedIn feed and blog reader, sharing the latest tips and tricks for content marketing success. The more lurid ones promise instant results or deep secrets of some kind that ostensibly will make your content marketing wildly successful. And yet almost none of…
Let’s talk marketing strategy for a second. I received an “exclusive” invitation the other day for a deal with some mastermind group I’d never heard of: Heya Reader! EXCLUSIVECLUB is the fastest way to level-up your marketing strategy. It gives you exclusive access to weekly office hours with SOMECOMPANY experts (including with me!), coaches, marketing…
I recently had the pleasure of sitting down to chat with Cathy McPhillips of the Marketing AI Institute about the Marketing AI Conference (MAICON) on September 13-14, 2021. Cathy and I covered a wide range of topics, such as: Why marketers take AI claims at face value Why there aren’t many marketers who can deep…
Almost Timely News: Tesla Bot, B2B Email Marketing PR Embargoes Learn how to develop social media strategy to beat competitors based on publicly available data » What’s On My Mind: Tesla Bot I read with great interest about the announcement made at Tesla’s AI event this week about Tesla Bot, a humanoid robot that appears…
Summary In today's episode, I sit down with Kathy McPhillips from the Marketing AI Institute for an honest fireside chat about how marketers are actually using AI and machine learning today, from content creation to ethics. Here's what this means for you. You'll hear a candid take on why most marketing AI investments fall flat…
I received this “embargoed” press release the other day. The names have been changed to avoid slander and libel. Greetings Christopher: Just bringing this exciting news to the top of your inbox!! The release is embargoed until 8am EDT tomorrow, Tuesday, August 17! Interviews with our CEO are available upon request! Please see an EMBARGOED…
Here’s a question for the email marketers, especially the B2B ones. What email address do you ask for on your opt-in forms? I recently read a piece of marketing advice, cautioning marketers to disallow personal emails and anything that wasn’t a corporate domain name in their forms and I almost gave myself a concussion from…
