Month: September 2013

  • Vacation Ideas: Willful Ignorance

    I’ll be on vacation for a few days, so while I’m out, I’m going to feature the 5 talks I’ve watched recently that are worth sharing. My blog will resume its normal content on Wednesday, October 2. Enjoy the videos! Today: Margaret Heffernan talks about whistleblowers and willful ignorance. My favorite line: freedom doesn’t exist…

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  • Vacation Ideas: Stress and Compassion

    I’ll be on vacation for a few days, so while I’m out, I’m going to feature the 5 talks I’ve watched recently that are worth sharing. My blog will resume its normal content on Wednesday, October 2. Enjoy the videos! Today: stress doesn’t kill – only our negative reaction to it. Even more important for…

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  • Vacation Videos: Ideas Spreading

    I’ll be on vacation for a few days, so while I’m out, I’m going to feature the 5 talks I’ve watched recently that are worth sharing. My blog will resume its normal content on Wednesday, October 2. Enjoy the videos! Today: this was a fascinating talk on the common DNA of ideas shared at the…

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  • Vacation Videos: Bioengineering

    I’ll be on vacation for a few days, so while I’m out, I’m going to feature the 5 talks I’ve watched recently that are worth sharing. My blog will resume its normal content on Wednesday, October 2. Enjoy the videos! Today: imagine an enormous supply of the most luxurious leather goods. Now imagine it without…

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  • The fallacy of inept bad guys

    One of the most wonderful things about Netflix is its ability to allow you to relive your childhood TV watching. For me, that also means rewatching the occasional episode of shows like GI Joe and Transformers, etc. In addition to realizing how poorly written those shows were in general, something else leapt out at me:…

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  • Is your email marketing ready for mobile apps?

    As I was checking my mailing list’s statistics this morning, I took note of something interesting – the gap of mobile vs. non-mobile email readers has narrowed significantly in the last year. Here’s a look at how my mailing list has changed its composition in the last year, from a weekly newsletter sent on 9/23/2012…

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  • Where Marketing’s Next Best Ideas Will Come From

    In just a few weeks, on October 16, I’ll be helping to kick off the first day of the FutureM Conference here in Boston. My session, ambitiously titled “Where Marketing’s Next Best Ideas Will Come From“, will be more of a workshop than just a straight-up slideshow. We’ll play a little World of Warcraft, we’ll…

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  • A marketing scientist is a mindset

    At yesterday’s Social Media Strategies Summit, an interesting set of questions was posed: What does it mean to be a data scientist or a marketing scientist? Do you need to be a Ph.D.? My answer to the question was simple: no, you don’t need a doctoral degree, though it certainly helps. More than anything, science…

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  • The snapshot is not the game

    What’s about to happen here? Shaquille O’Neal is making a free throw in a Miami Heat vs. Boston Celtics game. From this picture, can you tell the outcome of the throw? Can you tell the outcome of the next 2 minutes of this game? How about the outcome of the game itself? No? What would…

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  • Are you losing business from a poor alternate sale?

    It’s nice to sell things on your website. As someone who’s set up dozens of websites over the years that have sold things, I’m certainly not averse to a good sale and all of the mechanics that go into that sale. However, one of the most important concepts to understand is that you always have…

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