agencies Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Measurement Tips for Agencies

by Christopher S Penn | Mar 26, 2019 | agencies, analytics, Marketing, Marketing Technology, Reporting, Strategy

Max asks, “What are some tips for agencies and freelancers for better business results in 2019?” Agencies and freelancers are notorious for skimping on measurement. In this video, I offer some guidelines about how much to spend on measurement and how to...

You Ask, I Answer: Barebones SEO for Small Business

by Christopher S Penn | Jun 20, 2018 | agencies, Marketing, Marketing Technology, search engine optimization, SEO, Small Business

Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources...

#FridayFeeling: The Future of Agencies in an AI World

by Christopher S Penn | Jun 15, 2018 | agencies, AI, Artificial Intelligence, Machine Learning, Marketing

In today’s #FridayFeeling, some thoughts about the future of agencies in an AI-powered business world. Great agencies provide four core benefits: Raw talent to do the work (saving time and possibly money) Domain expertise and experience Scalability Less overhead...

You Ask, I Answer: Hiring an Agency vs. Hiring an Employee?

by Christopher S Penn | May 1, 2018 | Advertising, agencies, Careers, Jobs, Marketing, Strategy

Max asks, “Should I hire a digital marketing agency? How do I know whether an agency or a hire is best?” This is a complicated question, but a frequent one. We hire agencies or full-time employees for different reasons. The primary reasons to hire agencies...