Summary In today's episode, I explain how to automate tedious weekly agency workflows using agentic AI. Here's what this means for you. You can reclaim your time by delegating repetitive manual tasks to intelligent AI agents. You'll also learn these concepts: how screen recordings help you create standard operating procedures, how to feed documentation into…
Summary In today's episode, I explore how agencies must transform their business models to remain relevant in an AI-driven market. Here's what this means for you. You can learn to move beyond commoditized tasks and focus on high-value outcomes that machines cannot replicate. You'll also learn these concepts: why the "more brains and more hands"…
Summary In today's episode, I continue my conversation with Stephanie Moore about how generative AI is transforming public relations teams and the work they do. Here's what this means for you. You'll see why treating AI like the world's smartest intern that still needs a clear brief unlocks massive efficiency, cost savings, and entirely new…
Summary In today's episode, I tackle whether agencies must disclose AI use in works for hire and why copyright law makes this disclosure critical. Here's what this means for you. You'll understand the legal pitfalls of assigning copyright you don't actually hold when handing over machine-generated work to a client. You'll also learn these concepts:…
Summary In today's episode, I walk through how agencies can identify practical generative AI use cases without feeling overwhelmed by the technology. Here's what this means for you. You gain a structured approach to finding time-consuming repetitive tasks that machines can handle, freeing your team to focus on higher-value client work. You'll also learn these…
Summary In today's episode, I break down who an agency needs to bring open source large language models and generative AI into production. Here's what this means for you. You discover that this isn't a single hire but a coordinated team spanning IT, DevOps, project management, and development, so you avoid costly missteps. You'll also…
Summary In today's episode, I break down how brand-side companies, agencies, and startups each shape the marketing skills you build and how broadly or deeply you grow. Here's what this means for you. You'll learn how to pick the right environment for your current career stage so you stop feeling stuck and start developing in…
Luca asks, “I’ve been doing SEO for about 8 months now and I have a few clients that I service. My question is what avenues or skills (related to SEO, like web development) should I invest time in to increase my skill base and what could i potentially do to create more value out of…
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and KPIs. The main difference is in resourcing. An employee costs less…
Summary In today's episode, I break down how expectations for in-house social media marketers compare to agencies when it comes to content and KPIs. Here's what this means for you. You learn to evaluate whether your social media investment delivers results proportional to what you spend, so you can make smarter budget decisions and hold…
