You Ask, I Answer: In House vs Agency KPIs?
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and...You Ask, I Answer: What CMOs Want From Agencies?
Bonnie asks, “what does a CMO want to see from their Agency in 2022?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: https://traffic.libsyn.com/secure/cspenn/yaia-cmo-agencies.mp3 Download the MP3 audio here. Got a question...You Ask, I Answer: Diversity and Inclusion in Agencies?
Molly asks, “Would you say that most agencies who want to support inclusive marketing or “sell it” don’t really have an inclusive/diverse organization?” Can’t see anything? Watch it on YouTube here. Listen to the audio here:...You Ask, I Answer: Monthly Client Retainers for Long Term Projects?
Sarah asks, “How do you get clients to renew on a monthly basis when, at the same time, you need to convince them on the “long game” aspect of your effort with them as an agency?” Can’t see anything? Watch it on YouTube here. Listen to the audio...Fireside Chat with Christy Hiler of UntilYouOwnIt.com
A fireside chat with Christy Hiler, president and owner of Cornett and UntilYouOwnIt.com, a movement focused on increasing the number of women-owned marketing and advertising agencies. Can’t see anything? Watch it on YouTube here. Listen to the audio here:...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
