by Christopher S Penn | Mar 30, 2020 | agencies, Business, Client Service, Management, Marketing, Productivity
Sarah asks, "QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?" Use great calendaring software that offers allocated blocks of time. You set your working hours first,...
by Christopher S Penn | Nov 25, 2019 | agencies, Marketing, Social media, Social networks, Strategy
Taryn asks, "What do you/your company post on company social media? Do you share client work and updates? BTS & company culture of the agency to appeal to new hires? A mix of both?" It depends - each channel is different, each audience is different. Setting clear...
by Christopher S Penn | Mar 26, 2019 | agencies, analytics, Marketing, Marketing Technology, Reporting, Strategy
Max asks, "What are some tips for agencies and freelancers for better business results in 2019?" Agencies and freelancers are notorious for skimping on measurement. In this video, I offer some guidelines about how much to spend on measurement and how to create a...
by Christopher S Penn | Jun 20, 2018 | agencies, Marketing, Marketing Technology, search engine optimization, SEO, Small Business
Julia asks, "How can a small business approach SEO when it doesn't have the budget to hire an agency and it doesn't have the in-house talent to do it?" Whenever we're faced with a decision to buy or build, and we do not have the resources to buy, by default we must...
by Christopher S Penn | Jun 15, 2018 | AI, agencies, Artificial Intelligence, Machine Learning, Marketing
In today's #FridayFeeling, some thoughts about the future of agencies in an AI-powered business world. Great agencies provide four core benefits: Raw talent to do the work (saving time and possibly money) Domain expertise and experience Scalability Less overhead In...
by Christopher S Penn | May 1, 2018 | Advertising, agencies, Careers, Jobs, Marketing, Strategy
Max asks, "Should I hire a digital marketing agency? How do I know whether an agency or a hire is best?" This is a complicated question, but a frequent one. We hire agencies or full-time employees for different reasons. The primary reasons to hire agencies are:...