How many of you know what a neighborhood watch is? It’s an old school idea – neighbors keep an eye out in the neighborhood for suspicious activity and report it to the police. It’s especially effective when neighbors know each other and are happy to look out for each others’ interests. How many people know…
Stop me if you’ve heard this one: Interrupting consumers doesn’t work any more. Outbound marketing – direct mail, trade shows, conferences, PR, advertising – just doesn’t work any more. Instead, you need inbound marketing. Attract customers like a magnet to your products or services! The new truth of marketing is that interruption is out. Ideas…
A friend was at a recent business meeting where product marketers were going over color palettes, organization of their stores, and a bunch of other details, all important. What was critically missing, however, was their marketing. When asked, they said that they were doing marketing, that all of the operational details they were discussing was…
Guido Stein asked a terrific question in this Twitter conversation: cspenn: @chrisbrogan I am stingy with my recommendations, but when I recommend something, I *mean* it. High bar, but kudos if you reach it. GuidoS: @cspenn how can you be stingy about recommendations but not about people in your network? Isn’t association partly an endorsement?…
Jobs are what matter most. Here’s a stimulus idea to send to Washington. Create a $100,000 loan grant run through the federal department of your choice, backed by the Treasury. Businesses of any size may apply for and receive a $100,000, one year loan at the Federal Funds Rate. If a business then spends that…
… over at Chris Brogan’s blog. See you there.
A serious question in a bit. First, consider: Micro-famous. Micro-blogging. Micro-finance. Micro-marketing. Are we so desperate to feel any sense of importance that we’ll attach the word micro to anything just so that the definition includes us? (by the way, the same applies to new and social) No disrespect to the creators of the terms,…
I’ve read and heard a lot of buzz about Amazon’s Kindle and Kindle 2 lately. Of the folks who are not wild about the device, the main criticism is that it’s not a book. It lacks the real world charm of books – the feel of the paper, the smell of the book, etc. You’re…
There’s no formal economic definition of a depression like there is a recession. That said, a depression is basically a really bad recession. The current environment fits that description aptly. Despite wishes to the contrary, more folks are realizing that we are in the midst of a new depression. Wall Street Journal: International Monetary Fund…
More than a few people who follow me on Twitter have been asking about what all the stuff is in one particular Tweet that I do daily, more for my own benefit to see where market indicators are. Here’s your morning tweet cheat sheet. Sample: DJIA +146 VIX 42.28 TED 95bps 3mo LIBOR 1.17 1mo…
