As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In the last of our 5 part series, we’re going to examine how the key trends I’ve outlined this week apply to various marketing platforms. First,
As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In the fourth of our 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Today, we’re
As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In the third of our 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Today, we’re
As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In the second of our 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Today, we’re
As part of the daily curation I do with #the5, I get a chance from time to time to aggregate all the news I collect to look for trends. In this 5 part series, we’re going to examine some current trends in digital marketing and what they mean for you. Discontent Marketing Here are a
From the mailbag, Luke asks: “I lately have been told to add people on LinkedIn and then cold call them about our products. I haven’t received a lot of good results. How do you choose between relationship building and sales?” Great question. The strategy you’ve outlined above is immediately doomed to failure, because it’s the
I’m grateful that many of you have enjoyed my books and publications over the years, from Marketing White Belt to the most recent Marketing Blue Belt. Today, I want to unveil a new way for you to be a greater part of these books: join the Marketing Affiliate Program! What’s in it for you? By
How volatile is your marketing? Volatility is a concept made popular by the stock market. When a stock is more volatile, it means something is happening that is causing investors to buy or sell it in greater volumes. A nonvolatile stock has similar buy/sell volume and relative price stability every day. When the market as
A while back, we talked about the minimum effective dose, the dose of medication needed to cause the desired outcome. As I’ve dug more and more into paid media and advertising over the past few years, the minimum effective dose concept has cropped up more and more. One of the questions I’m often asked is
It’s a Summer Friday, so let’s kick back and relax with some foodblogging. Today, we’re going to make a DIY Nutella, but one that’s marginally better for you. I say marginally because I don’t want you thinking it’s some kind of health food. It’s not. For reference, here are the official product’s ingredients: Ingredients: sugar,
