You Ask, I Answer: RFM Analysis for Small Business with Google Sheets and IBM Watson Studio
CC asks, “What’s the most valuable analysis overall for a small business to perform?” If we define a small business as an enterprise with less than $1 million in sales and fewer than 10 employees, then from an overall business perspective it’s...You Ask, I Answer: How to Create High-Performing Video Marketing
Dee asks, “How can I create videos people will watch and engage with?” One of the simplest tricks and hacks for high performing video marketing is to convert already high performing content to video. What tools would you use? Google Analytics data IBM...You Ask, I Answer: How to Set Google Analytics Goals for B2B2C
Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question – and a challenging one. This is similar to setting...You Ask, I Answer: Meaningful Engagement Social Media Measurement
Tony Dunn asked, What are some unique tips, scripts or tools to measure “meaningful interactions”, vs using typical engagement metrics like impressions, clicks, likes, etc? (beyond counting replies or comments) This is partly in reference to Facebook’s algorithm...IBM THINK 2018 Attendee Planning Guide
IBM THINK 2018 promises to be one of the largest, most rewarding technology conferences on the planet, in Las Vegas in March 2018. Getting the most out of this massive show requires advance preparation. For first-timers (and forgetful veteran attendees of other IBM...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
