You Ask, I Answer: How to Set Google Analytics Goals for B2B2C
Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question – and a challenging one. This is similar to setting...You Ask, I Answer: Meaningful Engagement Social Media Measurement
Tony Dunn asked, What are some unique tips, scripts or tools to measure “meaningful interactions”, vs using typical engagement metrics like impressions, clicks, likes, etc? (beyond counting replies or comments) This is partly in reference to Facebook’s algorithm...IBM THINK 2018 Attendee Planning Guide
IBM THINK 2018 promises to be one of the largest, most rewarding technology conferences on the planet, in Las Vegas in March 2018. Getting the most out of this massive show requires advance preparation. For first-timers (and forgetful veteran attendees of other IBM...Chief Data Officers, AI, ML, and Influencers on The Cube [Video]
I joined an all-star team of IBM social influencers to speak on Silicon Angle’s The Cube at the IBM CDO Summit recently. We discussed artificial intelligence, machine learning, neural networks, predictive analytics, and so much more. Hear what Tripp Braden, Mike...Speech Recognition and Transcription Services Compared
Many marketers have a need for transcription of audio and video data, but the prices and quality on the market vary wildly. Let’s compare the options and look at the transcription/speech recognition landscape to see what fits our marketing needs best. Why...2018 Marketing Planning Framework
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