by Christopher S Penn | Oct 22, 2019 | AI, Artificial Intelligence, IBM, Machine Learning, Marketing, Watson
Arjuna asks, "Could you please suggest an approach to forecast multiple targets (e.g., is there a way to select multiple columns in AutoAI). In our use case, we need to develop time series forecasts for multiple products. If we correctly understood AutoAI, it will...
by Christopher S Penn | Oct 10, 2019 | analytics, Business, IBM, Marketing, Small Business, Watson
CC asks, "What's the most valuable analysis overall for a small business to perform?" If we define a small business as an enterprise with less than $1 million in sales and fewer than 10 employees, then from an overall business perspective it's got to be RFM analysis....
by Christopher S Penn | Aug 2, 2018 | analytics, Marketing, Marketing Technology, Video, Watson
Dee asks, "How can I create videos people will watch and engage with?" One of the simplest tricks and hacks for high performing video marketing is to convert already high performing content to video. What tools would you use? Google Analytics data IBM Watson Analytics...
by Christopher S Penn | May 23, 2018 | analytics, Google, Google Analytics, IBM, Marketing, Marketing Technology, Metrics, Watson
Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question - and a challenging one. This is similar to setting goals...
by Christopher S Penn | Mar 16, 2018 | analytics, Facebook, IBM, Marketing, Metrics, Watson
Tony Dunn asked, What are some unique tips, scripts or tools to measure “meaningful interactions”, vs using typical engagement metrics like impressions, clicks, likes, etc? (beyond counting replies or comments) This is partly in reference to Facebook's algorithm...
by Christopher S Penn | Mar 12, 2018 | AI, Artificial Intelligence, Conferences, IBM, Marketing, Strategy, Travel, Watson
IBM THINK 2018 promises to be one of the largest, most rewarding technology conferences on the planet, in Las Vegas in March 2018. Getting the most out of this massive show requires advance preparation. For first-timers (and forgetful veteran attendees of other IBM...