by Christopher S Penn | Feb 22, 2021 | Marketing Data Science, Data Science, IBM, Marketing, Watson
When it comes to learning data science, one of the challenges we face is just how seemingly daunting the field is to learn. There are so many techniques, tactics, and strategies that it’s difficult to know where to start. Learning something new always begins...
by Christopher S Penn | Oct 22, 2019 | AI, Artificial Intelligence, IBM, Machine Learning, Marketing, Watson
Arjuna asks, “Could you please suggest an approach to forecast multiple targets (e.g., is there a way to select multiple columns in AutoAI). In our use case, we need to develop time series forecasts for multiple products. If we correctly understood AutoAI, it...
by Christopher S Penn | Aug 2, 2018 | analytics, Marketing, Marketing Technology, Video, Watson
Dee asks, “How can I create videos people will watch and engage with?” One of the simplest tricks and hacks for high performing video marketing is to convert already high performing content to video. What tools would you use? Google Analytics data IBM...
by Christopher S Penn | May 23, 2018 | analytics, Google, Google Analytics, IBM, Marketing, Marketing Technology, Metrics, Watson
Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question – and a challenging one. This is similar to setting...
by Christopher S Penn | Mar 16, 2018 | analytics, Facebook, IBM, Marketing, Metrics, Watson
Tony Dunn asked, What are some unique tips, scripts or tools to measure “meaningful interactions”, vs using typical engagement metrics like impressions, clicks, likes, etc? (beyond counting replies or comments) This is partly in reference to Facebook’s algorithm...