2020 Rewind: AI and SEO Applications
Welcome to 2020 Rewind! In this series, we're taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I'd rather read than listen, but podcasts, live streams, webinars, and videos...2020 Rewind: Marketing and Machine Learning
Welcome to 2020 Rewind! In this series, we're taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I'd rather read than listen, but podcasts, live streams, webinars, and videos...2020 Rewind: Artificial Intelligence in Sales
Welcome to 2020 Rewind! In this series, we're taking a look at the year that was and the wonderful shows and podcasts that had me on as a guest this past year. A fair amount of the time, I'd rather read than listen, but podcasts, live streams, webinars, and videos...You Ask, I Answer: Creating Content for Search Engines?
Stephanie asks, "Should I be creating content for search engines or people?" With the advent of modern, AI-driven SEO, this is largely the same thing. Transformer-based natural language processing makes writing for people and writing for machines much closer, thanks...You Ask, I Answer: Understanding BERT’s Role in SEO?
Tara asks, "With the confirmation of BERT's role in search ranking as Google DeepRank, could you explain more what this means?" BERT is a model, which is like saying it's a blender or a frying pan. It's how BERT is used that impacts our understanding of its SEO...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
