AI Archives - Christopher S. Penn Marketing Blog

ContentTech Summit 2019 Day 2 Recap

by Christopher S Penn | Apr 11, 2019 | AI, Artificial Intelligence, Content, Content Marketing, Machine Learning, Marketing, Marketing automation, Marketing Technology

In this episode, I recap some of the memorable moments from Day 2 of ContentTech Summit, from what to ask sales people to criteria for vendor selection to what Henry Rollins thinks. Watch the video for a deeper dive. Can’t see anything? Watch it on YouTube here....

You Ask, I Answer: How To Measure Personal Brand?

by Christopher S Penn | Apr 9, 2019 | AI, Artificial Intelligence, Brand, Machine Learning, Marketing, Strategy

Bruno asks, “What is the channel that most impacts your personal branding?” That’s an interesting question and is contingent on a couple of things: – How we measure our personal brands – How we align that data with our channel data The...

When Marketing Data is Counterintuitive?

by Christopher S Penn | Apr 8, 2019 | AI, analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Metrics

Ryan asked at Social Media Marketing World for cases where data goes against intuition: In the time since this post was written (2015), so much has changed. Data is more counterintuitive than ever. Why? We have so much more of it, and that complexity is what creates...

You Ask, I Answer: Can Companies Automate Culture?

by Christopher S Penn | Apr 5, 2019 | AI, Artificial Intelligence, Business, Leadership, Machine Learning

Alex asks, “Can you automate culture? Corporate culture and automation are two of the most prolific terms in the business lexicon, but what is their relationship?” HJ Leavitt’s 1964 framework for people, process, and platform shows how these...

You Ask, I Answer: Removing AI Bias by Removing Data?

by Christopher S Penn | Apr 1, 2019 | AI, Artificial Intelligence, Bias, IBM, Machine Learning, Strategy

Tammy asks, “There was a talk this week about AI and ML and I was disturbed by a claim a speaker made at the CXL conference. He basically asserted that we should not be concerned about bias being trained into AI because we can just ‘remove the variable...

You Ask, I Answer: What’s Not On My LinkedIn Profile?

by Christopher S Penn | Mar 28, 2019 | AI, Artificial Intelligence, LinkedIn, Machine Learning, Marketing, Marketing Technology, Social media, Social networks

Ashley and the LinkedIn team ask, “What’s one thing not on your LinkedIn profile that you want people to know about you?” Of course, there are tons of non-work related things like my love of cooking, my inability to sing, etc. but the reason for that is...