AI Archives - Christopher S. Penn - Marketing Data Science Keynote Speaker

Marketing AI: Interpretability and Explainability

by Christopher S Penn | Mar 16, 2021 | AI, Artificial Intelligence, Law, Marketing, Marketing Data Science, Marketing Technology

One of the most important core concepts in understanding marketing AI is the difference between interpretability and explainability. When we want to understand how a piece of software arrived at the outcome, we’ll choose between these two methods. Why Does This...

GRAMMY Debates with IBM Watson

by Christopher S Penn | Mar 5, 2021 | AI, Artificial Intelligence, IBM

This week, I had the pleasure of sitting down with IBM Project Debater system lead Yoav Katz for an in-depth chat about how Project Debater has evolved since its debut at IBM THINK 2019 and how it’s being used for the GRAMMY Debates with Watson. What is IBM...

Understanding How Google Works for SEO

by Christopher S Penn | Jan 14, 2021 | Marketing, AI, Artificial Intelligence, Google, Marketing Data Science, Marketing Technology, search engine optimization, SEO

Mark writes in, "I am really struggling with the efficacy of search for most businesses. More than ever, the odds are stacked against us. 1) Some search is leaking out through Siri + Alexa 2) Most Google search (51%) is now "kept" by Google 3)...

2020 Rewind: AI and SEO Applications

by Christopher S Penn | Dec 22, 2020 | AI, Artificial Intelligence, Marketing, Marketing Data Science, Marketing Technology, search engine optimization, SEO

2020 Rewind: Marketing and Machine Learning

by Christopher S Penn | Dec 17, 2020 | AI, Machine Learning, Marketing, Marketing Data Science, Marketing Technology

2020 Rewind: Artificial Intelligence in Sales

by Christopher S Penn | Dec 14, 2020 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Data Science, Sales

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