by Christopher S Penn | Feb 3, 2023 | AI, Artificial Intelligence, Marketing, Marketing Data Science, Marketing Technology, search engine optimization, SEO
Chris (not me) asks, “What’s the future of SEO? Do people still hire SEO companies?” In this video, we explore this question and talk about the limited runway unbranded SEO has in the face of large language models like the GPT family (including...
by Christopher S Penn | Feb 1, 2023 | AI, Artificial Intelligence, Marketing, Marketing Technology
In this episode, I explore the impact of language on large language models like GPT-3. I explain the concept of ‘a word is known by the company it keeps’ and how using specific prompts can lead to the desired output. I encourage viewers to test different...
by Christopher S Penn | Jan 31, 2023 | AI, Artificial Intelligence, Marketing, Marketing Technology
I explain the concept of reinforcement learning and how it is used to optimize Chat GPT for dialogue. OpenAI, the company behind Chat GPT, logs all interactions with the model and uses them to improve the system. Discover the research value that our interactions with...
by Christopher S Penn | Jan 21, 2023 | Almost Timely, AI, Artificial Intelligence, Newsletter
Almost Timely News: What ChatGPT is Really Good At, Measurement Strategies for Agencies Course (2023-01-22) :: View in Browser Get This: New FREE Course I’m mildly excited to announce that we’ve got a new mini-course, and this one’s free. It’s...
by Christopher S Penn | Jan 16, 2023 | AI, Artificial Intelligence, Marketing
In today’s episode, Cathy asks, “What predictions do you have for the future of ChatGPT for the rest of this year?” I share about large language models in general, some useful applications, Microsoft’s interest, and more. Can’t see...
by Christopher S Penn | Jan 9, 2023 | AI, Artificial Intelligence, Marketing, Marketing Technology, Podcasting
Join Christopher Penn as he reviews Adobe’s Project Shasta, a new AI-powered tool for cleaning up audio. In this episode, Christopher puts the software to the test by recording in various challenging environments, including a moving car with high road noise and...