Why are your listicles helping your competitors? Research from folks like Lily Ray and Rand Fishkin are pointing out that listicles might be doing more harm than good for GEO/AEO. Why? Step back and think about how large language models work. They’re semantic engines, paying attention to not only words, but word order and the…
Plan big, act small. With Anthropic’s latest model release, the fabulously expensive Fable 5, it’s a timely reminder that when you have a big, expensive model, you should use it to do planning, and then hand off the execution to a small, fast, cheap model that doesn’t have to think, it just has to follow…
_Almost Timely News: 🗞️ The Biggest Problem with AI Today (2026-07-05) :: View in Browser_ The Big Plug 👉 New merch! My new LLMS.txt skill is now available in the merch store. Content Authenticity Statement 99% of this week’s newsletter was made by me, the human. You’ll see a list that Claude made in the…
If it’s a good idea, it’ll work back to your ecosystem. The AI hype train loves to shout that this or that is about to change everything, and that if you’re not using XYZ thing, you’re forever left behind, a Neanderthal amidst modern man, a third class passenger on the Titanic in steerage. The thing…
Summary In today's episode, I walk through a practical framework for measuring AI visibility across your marketing analytics stack, including what you cannot measure and what you can. Here's what this means for you. You gain a tiered approach to tracking how AI tools interact with your brand, so you can stop chasing unreliable promises…
Microsoft Copilot Cowork, the MS licensed version of Anthropic Claude Cowork, became generally available this week, and many folks, including folks at major consulting firms, all pointed out that it’s pay as you go with Microsoft Copilot Credits. A credit is one penny… … and a simple, light task costs 100 credits. The fun with…
Summary In today's episode, I tackle Cecil's question about the best strategies for managing LLM context window decay and token limits during long-running analytical sessions. Here's what this means for you. You'll discover that offloading work to deterministic tools and persistent notes lets you squeeze dramatically more value out of any LLM you use. You'll…
