AI Archives - Christopher S. Penn Marketing Blog

You Ask, I Answer: Machine Learning in Sales and Retargeting

by Christopher S Penn | Oct 16, 2018 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing Technology, Sales

Denis asks, “How will AI help marketers with retargeting and sales conversion?” The greatest challenge most marketers face is too much data. At any given time, we could be looking at hundreds, thousands, or even millions of data points, from retweets to...

You Ask, I Answer: Ways to Optimize for Social Media Algorithms

by Christopher S Penn | Oct 15, 2018 | AI, Artificial Intelligence, Data Science, LinkedIn, Machine Learning, Marketing, Marketing Technology, Social media, Social networks

Judi asks, “Why am I not seeing the content of people who matter most to me on LinkedIn?” We know from an interview with LinkedIn’s chief data scientist that the algorithm is doing both a combination of tradeoff analytics and boosting (which in itself is amazingly...

#FridayFeeling: 6 Principles Protecting Your Job from AI & Robots

by Christopher S Penn | Sep 28, 2018 | AI, Artificial Intelligence, Future, Machine Learning

In this episode, learn who’s most likely to lose their jobs to robots and AI, and what the six fundamental principles of great customer experience are. By embracing the six principles, you’ll be less likely to lose your job to a robot. Watch the video for...

You Ask, I Answer: Are You Ready for Data Science?

by Christopher S Penn | Sep 26, 2018 | AI, Artificial Intelligence, Data Science, Machine Learning

Today’s question comes from nearly everyone who’s interested in doing business with Trust Insights, my company: “How do we know we’re ready for data science/AI/machine learning?” The answers aren’t technical as much as they are...

#FridayFeeling: The End of A/B Testing

by Christopher S Penn | Sep 21, 2018 | AI, Artificial Intelligence, Machine Learning, Marketing, Marketing automation, Marketing Technology

A/B testing is a relic of a time when we couldn’t personalize at scale. Find out why A/B testing is going away, what we’re all doing wrong in our thinking about testing, and what will replace it in this video. Can’t see anything? Watch it on YouTube...

You Ask, I Answer: Training Social Media Algorithms

by Christopher S Penn | Sep 20, 2018 | AI, Artificial Intelligence, LinkedIn, Machine Learning, Marketing, Social media, Social networks

Carl asks, “LinkedIn seems like it’s full of spam and junk. Are you getting any value out of it?” I listened to this terrific episode of This Week in Machine Learning with Sam Charrington and Dr. Romer Rosales, lead data scientist and AI expert at...