One Step Closer to the Marketing Singularity
We’re one small step closer to the marketing singularity, the event where machines become our first choice for doing marketing work. Ever since OpenAI’s announcement of GPT-3 (and the relatively heavy restrictions on it), a number of other organizations...Experience TV Episode: AI and Marketers
I recently had the pleasure of guesting on Katie Martell’s Experience TV, along with Stephen Streich. We discussed a whole series of topics, such as AI insertion of ads into content, barriers to AI adoption, and how marketers will be using AI. Can’t see...Building Trusted AI Systems: A Fireside Chat with IBM
Unsupervised Learning and SEO/SEM
A fair amount of the time when we’re working with AI and machine learning, we’re working with supervised learning. As defined in AI for Marketers, supervised learning is when we’re having our machines look for something we know we want: Find a logo...Is AI Moving Too Fast?
David asks, “I understand from today’s Denver Post that governments worldwide are putting the brakes on technology, particularly AI. Do you think that that will be good?” In my youth, I would have immediately and unquestionably derided them for doing so....AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
