You Ask, I Answer: Do Keywords Still Matter in an AI SEO World?
Shane asks, “With the changes that Google has made to its algorithm, is there still any validity to having a list of keywords and tracking how they are ranking? Do keywords still have a place in the SEO process?” When we decompose a topic, we end up with...The Case Against Sentient Artificial Intelligence
Ask any layperson about their greatest fears when it comes to artificial intelligence, and they think immediately in terms of what they’ve seen in modern entertainment. Skynet. Terminators. Killer robots, killer cars, killer drones – you name it,...You Ask, I Answer: The Difference Between SEO and Content Marketing?
Assaf asks, “Do you look at SEO marketing content differently than “regular” content marketing? Should all content be SEO oriented content? When would you make the distinction?” There is no difference any longer, with the way search engines...You Ask, I Answer: Most Exciting 2020 Marketing Trend?
Laura asks, “What is the industry trend you’re most excited about in 2020?” The continued growth and practicality of artificial intelligence, of course! Three specific areas: – Continued growth in natural language processing – Exciting...You Ask, I Answer: Planning Out 2020 Marketing Strategy?
Lauren asks, “I’m planning out 2020 and I’m curious….what tools do you use? Is there a template, worksheet, planner, or process that you swear by?” For marketing, I take my Google Analytics traffic from the last couple of years and run a...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
