You Ask, I Answer: Getting Started with AI for SMBs?
Annika asks, “What are your recommendations to begin with and how would one proceed in a small or medium sized company or start up in utilizing AI in their marketing processes?” First, you have to be ready for AI. That means taking the AI journey. Assuming...You Ask, I Answer: Classes of Problems AI Solves in Marketing?
Annika asks, “Important functions of AI with big data are analyzing the past, predicting the future and prescribing future strategies according to the marketing AI institute. What else do you know to be important use cases for AI in marketing?” One of the...You Ask, I Answer: Successes and Failures of AI in Marketing?
Annika asks, “Can you give me some examples of digital Marketing projects that use AI in some way that failed and succeeded and reasons behind The success or failure?” Some of the most prominent failures are those in which people didn’t keep their...You Ask, I Answer: How to Analyze Business Data?
Andrea asks, “What is your go-to strategy to analyze your business data?” The exploratory data analysis process is a very straightforward, proven one: – Goal and strategy – Data collection – Attribute classification – dimensions and...You Ask, I Answer: Implementing Personalization at Scale?
Paroma asks, “How should marketers be implementing personalization at scale without diminishing the human connection?” Personalization is all about adding specific details to our marketing, from the most basic basics like getting someone’s name right...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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