Being louder isn’t the answer
When you want to hit a target, do you walk up to it with a large hammer and hit it? Or do you nock an arrow and pierce it with a well-aimed shot? When you want to amplify the flavor of a dish, do you add more of every ingredient? Or do you find a particular spice, a...Warlords of Draenor Cinematic and interactive marketing
Before we get to some thoughts, give this a watch: Admittedly, as a hardcore World of Warcraft nerd, this made me happy. For those who are not fans, I won’t bore you with the interesting plot twists from that universe (or multi-verse, technically). What I do...It's how you make me feel that matters
Here’s another obvious but overlooked aspect of communication: you’re selling emotion. We are emotional creatures. We feel first, then think – and this is wholly right and as it should be, because to feel primal fear is to ensure survival. You...What the Tacoma Narrows Bridge should tell you about your marketing
Resonance: Mechanical resonance is the tendency of a mechanical system to absorb more energy when the frequency of its oscillations matches the system’s natural frequency of vibration (its resonance frequency or resonant frequency) than it does at other...Watching footfalls
A tweet from Amber Naslund this morning reminded me of an interesting lesson. @ambercadabra: Ah, o’Hare on a Monday AM. So many friendly people. Ahem. @cspenn: Watch footfalls. It’s an easy way to pass time in crowds. What did this mean? Footfalls are,...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
