by Christopher S Penn | May 29, 2018 | Uncategorized
Judi asks, “In a recent NY Times article on analytics in media, they make a distinction between being data informed as opposed to data driven, prizing human judgement over data and not letting data like pageviews dictate content strategy. What are your...
by Christopher S Penn | Mar 23, 2015 | Uncategorized
When you want to hit a target, do you walk up to it with a large hammer and hit it? Or do you nock an arrow and pierce it with a well-aimed shot? When you want to amplify the flavor of a dish, do you add more of every ingredient? Or do you find a particular spice, a...
by Christopher S Penn | Aug 15, 2014 | Uncategorized
Before we get to some thoughts, give this a watch: Admittedly, as a hardcore World of Warcraft nerd, this made me happy. For those who are not fans, I won’t bore you with the interesting plot twists from that universe (or multi-verse, technically). What I do...
by Christopher S Penn | Aug 24, 2009 | Uncategorized
Here’s another obvious but overlooked aspect of communication: you’re selling emotion. We are emotional creatures. We feel first, then think – and this is wholly right and as it should be, because to feel primal fear is to ensure survival. You...
by Christopher S Penn | Jul 21, 2009 | Uncategorized
Resonance: Mechanical resonance is the tendency of a mechanical system to absorb more energy when the frequency of its oscillations matches the system’s natural frequency of vibration (its resonance frequency or resonant frequency) than it does at other...
by Christopher S Penn | Jul 20, 2009 | Uncategorized
A tweet from Amber Naslund this morning reminded me of an interesting lesson. @ambercadabra: Ah, o’Hare on a Monday AM. So many friendly people. Ahem. @cspenn: Watch footfalls. It’s an easy way to pass time in crowds. What did this mean? Footfalls are,...