You Ask, I Answer: What Is Data-Driven?

Judi asks, “In a recent NY Times article on analytics in media, they make a distinction between being data informed as opposed to data driven, prizing human judgement over data and not letting data like pageviews dictate content strategy. What are your...

Being louder isn’t the answer

When you want to hit a target, do you walk up to it with a large hammer and hit it? Or do you nock an arrow and pierce it with a well-aimed shot? When you want to amplify the flavor of a dish, do you add more of every ingredient? Or do you find a particular spice, a...

Warlords of Draenor Cinematic and interactive marketing

Before we get to some thoughts, give this a watch: Admittedly, as a hardcore World of Warcraft nerd, this made me happy. For those who are not fans, I won’t bore you with the interesting plot twists from that universe (or multi-verse, technically). What I do...

It's how you make me feel that matters

Here’s another obvious but overlooked aspect of communication: you’re selling emotion. We are emotional creatures. We feel first, then think – and this is wholly right and as it should be, because to feel primal fear is to ensure survival. You...

Watching footfalls

A tweet from Amber Naslund this morning reminded me of an interesting lesson. @ambercadabra: Ah, o’Hare on a Monday AM. So many friendly people. Ahem. @cspenn: Watch footfalls. It’s an easy way to pass time in crowds. What did this mean? Footfalls are,...
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