“Show the smallest effective edits.” In the new Trust Insights AI for Writers course, one of the precepts of AI editing is that you have to tell AI how much to edit. If you say, “Edit this document” or “Revise this document”, AI goes hog-wild, drinks a few Gregorios (Hemingway’s actual favorite drink, the mojito…
_Almost Timely News: 🗞️ What’s Changed in Basic AI Prompting (2026-09-20) :: View in Browser_ The Big Plug ✍️ Enroll in my new course, AI for Writers and learn how to make AI write better. 📺 Watch my 25-minute Intro to GEO talk at Spotlight Summit! Content Authenticity Statement 100% of this week’s newsletter was…
Summary In today's episode, I examine what becomes the new premium differentiator for brands when AI drives the cost of content creation to near zero. Here's what this means for you. Shifting your marketing budget from endless content production toward scarce, meaningful experiences unlocks genuine value because your audience's attention and time stay finite no…
Summary In today's episode, I break down how AI is rapidly making the traditional agency billable hour model obsolete and what firms must do to survive. Here's what this means for you. You'll gain a clear understanding of why hourly billing is collapsing and how outcome-based pricing tied to measurable business impact is the only…
Summary In today's episode, I explain how to justify escalating AI API costs to your CFO when direct revenue ROI isn't apparent, using a blender analogy to reframe the question. Here's what this means for you. You need a measurement strategy that proves your AI spend is making the company money faster than it's costing…
It is difficult to overstate how big a deal Qwen3.8 27B is as an AI model. For those new to open weights models, traditionally, open weights models have lagged behind state of the art models by 6-12 months. Using an open weights model (usually for cost reasons) meant sacrificing capabilities for cost. The team at…
Summary In today's episode, I break down the strategic case for balancing commercial AI providers like OpenAI against self-hosted open source LLMs, using a "plan big, act small" framework. Here's what this means for you. You'll gain a business continuity playbook that hedges against major AI vendors inevitably tripling prices to cover their massive losses.…
