Conor asks, “How do you think the pandemic has impacted leaders’ ability to make effective decisions? What has changed for the better since the pandemic? Is there anything that has set leaders back?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for…
Conor asks, “Why do you think some business leaders stumble when making decisions? What do businesses leaders need to make better decision? Should they be approaching decisions differently?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit…
Summary In today's episode, I pitch my new 11-part course Google Search Console for Marketers and make the case for why it deserves a place in every marketer's toolkit. Here's what this means for you. You'll discover how a single free Google tool can elevate search, social, PR, advertising, and brand building well beyond traditional…
Conor asks, “What is your standard approach to making critical decisions? Do you have a tried and tested method when faced with tough decisions?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to…
Heidi asks, “I wonder why you’re offering your newsletter via LinkedIn. Based on past conversations, I thought that you created unique content for your newsletters and didn’t publish it elsewhere to get people to subscribe to it and to be able to use it elsewhere if needed. So what motivated you to change?” Can’t see…
We generally agree that people should earn a living wage. We generally agree that we want the lowest prices possible when we buy goods. These are more or less mutually exclusive UNLESS automation is in the mix – but then you have higher unemployment. So which is more important? Can’t see anything? Watch it on…
Summary In today's episode, I walk through a complete Google Analytics 4 migration on the Marketing Over Coffee website alongside co-host John Wall, covering everything from property creation to dashboard setup. Here's what this means for you. You gain a practical step-by-step roadmap for moving your own site from GA3 to GA4 before the June…
Summary In today's episode, I break down why low prices and living wages create an unavoidable economic tug-of-war. Here's what this means for you. You gain a clearer framework for understanding why prices rise and which trade-offs actually solve the problem. You'll also learn these concepts: how geography and cost of living shape labor costs,…
