What is Valuable in the Age of Generative AI? One of the most persistent questions in business, and in life, remains: “what is valuable?” In 2017, we explored this question and concluded that value is often tied to scarcity and necessity. This foundational principle still holds true, but the business landscape has shifted dramatically, especially…
At this time of year – meaning year’s end – I often see marketers in search of “new ideas” and “fresh ideas”, especially when looking for new agencies or employees. Knowing what kind of organization we’re dealing with determines what kinds of new ideas we should be bringing to the table. Three Kinds of New…
One of the promises of artificial intelligence is taking tasks that humans do and scaling them massively, while adhering to defined best practices. This promise will help companies and brands achieve automatic minimum competence, with gigantic implications. Let’s dig into what these are. The Human Experience Consider the average human experience – that is, the…
I’ve never understood marketers who add major shopping holidays AFTER the existing shopping holiday. For example, after Black Friday comes Small Business Saturday, followed by Sofa Sunday, Cyber Monday, and finally Giving Tuesday. By the time consumers make it to the end of the Thanksgiving retail season, there isn’t a dollar left to be had.…
We’ve reached the end of our AI-powered SEO series. We’ve now explored the use of machine learning technologies to significantly improve our SEO efforts, understanding what content will work best and who to reach out to for link creation. What’s next depends on who we are as marketers. The Marketer With Some SEO Responsibilities For…
Every year at the office potluck, I try to find new and different ways to make stuffing that requires the largest, longest possible warning sign while still being delicious. Why? It’s the fun and challenge of kitchen chemistry. Fortunately, lots of people bring different kinds of stuffing, so it’s not as though mine were the…
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat these new trends, we need to employ our own machine learning technology…
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat these new trends, we need to employ our own machine learning technology…
Search engine optimization, or SEO, has changed significantly in the past few years. Thanks to the power of machine learning and artificial intelligence, the only way to build a sustainable, long-term SEO strategy is to create content people want to share. To combat these new trends, we need to employ our own machine learning technology…
