What World of Warcraft Teaches Us About Content Shock
Content shock, a topic we’ve discussed many times on this blog, is the state where marketers and publishers create more content than any human could possibly consume. We’ve reached content shock already, and the artificial intelligence revolution has barely begun....Videogame cutscene movies and your marketing storytelling
If you’ve played any modern, non-casual games recently, from Halo to Warcraft to Mortal Kombat, you’ve likely seen cutscenes, short videos that help advance the story. Here’s an example of a cutscene from the end of Act I in World of Warcraft:...What World of Warcraft’s Garrisons Teach Us About Priorities
World of Warcraft’s latest expansion, Warlords of Draenor, introduced an entirely new game-within-a-game called Garrisons. Ostensibly a response to players’ requests for housing for their characters in-game, garrisons changes the Warcraft experience...Why NSA Spying in World of Warcraft is Ineffective
A simple infographic illustrates the data quality issue: As always, all things Warcraft are trademarks of Blizzard Entertainment. Feel free to share, Warcraft fans. You might also enjoy: The Biggest Mistake in Marketing Data Understand the Meaning of Metrics What...What World of Warcraft Can Teach You About Marketing Cooldowns
In World of Warcraft, your characters have special abilities that are used with a mandatory wait between uses, called a cooldown. Some abilities have longer cooldowns than others, meaning that you have to wait longer in between uses, but the tradeoff for a longer...AI for Marketers Book
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