by Christopher S Penn | Sep 26, 2017 | Advertising, Marketing, Strategy, World of Warcraft
Players on the World of Warcraft forums were debating what the best titles for individual classes or players to have were, as a proxy for prestige and proof of competence. For those that don’t play, World of Warcraft awards you titles such as Deathlord or...
by Christopher S Penn | Nov 14, 2016 | Content, Marketing, World of Warcraft
Content shock, a topic we’ve discussed many times on this blog, is the state where marketers and publishers create more content than any human could possibly consume. We’ve reached content shock already, and the artificial intelligence revolution has barely begun....
by Christopher S Penn | Nov 3, 2015 | Awakening, Content, Marketing, Strategy, World of Warcraft
If you’ve played any modern, non-casual games recently, from Halo to Warcraft to Mortal Kombat, you’ve likely seen cutscenes, short videos that help advance the story. Here’s an example of a cutscene from the end of Act I in World of Warcraft:...
by Christopher S Penn | Dec 11, 2014 | Awakening, Marketing, World of Warcraft
World of Warcraft’s latest expansion, Warlords of Draenor, introduced an entirely new game-within-a-game called Garrisons. Ostensibly a response to players’ requests for housing for their characters in-game, garrisons changes the Warcraft experience...
by Christopher S Penn | Dec 20, 2013 | Politics, Rant, World of Warcraft
A simple infographic illustrates the data quality issue: As always, all things Warcraft are trademarks of Blizzard Entertainment. Feel free to share, Warcraft fans. You might also enjoy: Marketing Data Science: Introduction to Data Blending The Basic Truth of Mental...
by Christopher S Penn | Nov 27, 2013 | Advertising, Marketing, Strategy, World of Warcraft
In World of Warcraft, your characters have special abilities that are used with a mandatory wait between uses, called a cooldown. Some abilities have longer cooldowns than others, meaning that you have to wait longer in between uses, but the tradeoff for a longer...