In the past week, I’ve been testing out Facebook’s pre-filled registration form plugin, which lets users who are logged into Facebook have their data conveniently pre-filled for them. After all, the less people have to type in, the better, right? Here’s an example of the old signup form and popup: Pretty bland, but straightforward. Here’s…
Does this sound familiar? Why are we so bad at metrics? Why are we so easily fooled by shiny numbers that don’t mean anything? Why is it so hard for us to understand what metrics are telling us? The answer might surprise you. In the world of statistics, there’s a brainbender called the Fundamental Problem…
{EAV_BLOG_VER:b85adbffce56294c} I had the pleasure of being interviewed by Steve Garfield on his show, SGTV, recently. We talked about PodCamp, the book, and how I did the marketing for it, as well as a few other topics. Steve’s a great interviewer for a couple of reasons. He does his homework, which is wonderful – there’s…
If you’re not familiar with the traditional Japanese dish onigiri, you’re missing out on one of the handiest portable foods there is. Onigiri date back at least to the 11th century, if not older, and were a food used by many Japanese, especially in the military, since they stored and traveled well. Onigiri are traditionally…
A question frequently asked of me is, how do you archive your tweets? The answer is a free, open-source package called YourTwapperKeeper, from the folks who make the service of the same name. In order to use it, you must be familiar with how to install a server-side application, including setting up a database, editing…
Are you bored in social media? Are you bored in marketing? Are you bored of reading the same stuff each and every day on every blog and Twitter feed? I see this daily. I see lots of authors, lots of marketing practitioners who feel stagnant, who feel as though they’re not making progress, not getting…
On Monday, June 13, I launched my new book, Marketing White Belt: Basics for Digital Marketers, with a series of campaigns. I thought I’d share what was done and what the net effects were. Obviously, first I had to write and publish the book. I went with the Kindle and Nook platforms because very little…
Ever look on a conference session list and see a presenter listed whose talk you’ve seen before? I certainly have, and depending on who it is, I’ll either go for a “repeat” session or skip them and see someone else. What makes the difference? Whether the presenter is an informer or performer. I’ve talked to…
