At today’s Eduweb conference, I had the pleasure of sitting in on Julie Campbell’s Storytelling session. Julie brought lots of things to think about and questions to ask. A few simple takeaways: Your child never asks at bedtime to tell them about a press release. They do ask you to tell them a story. How…
A brief thought as I set up at the Eduweb conference for this week. These birds were sitting outside of the seating area at the local coffee and pastry shop. They were quite successful in their “marketing” and “conversion”, getting lots of food from amused restaurant patrons. The birds know what far too many marketers…
Justin Levy asked asked me why I use a manual coffee grinder when there are far better options available. The answer is: because it takes a long time to grind coffee this way. That seems like a strange answer, doesn’t it? Why would I choose the least efficient way to grind coffee? Wouldn’t it make more…
On today’s Marketing Over Coffee, we debated a bit about Amazon and how retailers can stop “showrooming”, the practice of having customers come into real life stores, examine physical goods, and then check the price on Amazon and buy it there. That’s the tip of the iceberg, and the retail Titanic is headed straight for…
In this excellent read about why things feel more divided than ever, someone points out a number of important items. If you haven’t read the post yet, go do so. Welcome back. There’s an underlying subtlety that I think is worth pointing out. The nature of our relationships to large groups of people today has…
One of the interesting quirks about professions in World of Warcraft is that to be able to craft all of the items in your profession, you either have to have or know someone with other professions. For example, virtually every tailor is going to learn how to make the Netherweave Robe. It’s a straightforward crafted…
On June 30th, I made the announcement that with the new site design, I’d be testing to see how mailing list subscriptions went with the subscription form built into the page rather than in an annoying popup. As you can probably guess by the title of this post, it didn’t go well. How not well?…
Fair warning: today’s post requires you to be competent with spreadsheets. In our previous discussion of moving averages, we talked about how moving averages tell us when our daily and weekly web analytics numbers fall below our 4 and 13 week moving averages, we need to hit the gas. What if there were a way…
Google’s Matt Cutts announced just yesterday that webmasters can now download their newest inbound links by date in their free analysis tool, Google Webmaster Tools (GWT). If you’re running a website and not using GWT, I’ll offer these strong words: you’re probably doing it wrong. In addition to providing a list of who’s linking to…
Facebook: Person, Page, and Beyond is a 45 minute intensive webinar that looks at the powerhouse that is Facebook – the third largest country in the world. In this webinar, you’ll learn the 6 key aspects of Facebook – person, page, site, interaction, ads, and analytics, explore what practices make Facebook work well for you,…
