Charles asks, “Is there ever a reason to use Google Analytics tracking codes separate from Google Tag Manager, or should they always be together?” Google Tag Manager should always be the way we deliver Google Analytics, without exception. For a brief period in 2016, we needed to separate them with the Accelerated Mobile Pages protocol,…
Pradeep asks, “Many people argue that a basic Marketing ethic that most of the Marketers have overlooked in the recent years is Humanity. How would invoking Humanization help to appeal more to the audiences?” In many ways, this is the wrong question to ask. Humanity – human nature – is at the root of marketing’s…
Pradeep asks, “What are the most important factors to consider in a digital marketing audit of performance?” Pradeep’s question requires a deep dive into statistics and analytics to provide an answer. The reality is we have a massive buffet of questions we could ask of our data. We have more variables to consider than ever…
Genevieve asks, “What are your favorite content optimization tools?” What is content optimization? Creating content that performs better. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful…
Pradeep asks, “How important is design as an element in a company’s online presence? Many businesses are uninterested in investing in design as they believe that it is too expensive with non-measurable returns. Also, since tastes of the audience keep on changing, it is wasteful to invest in the cycle of designing and redesigning the…
Jay Baer posted recently about new marketing technology that does amazing content creation and how AI will drive the cost of marketing, particularly content marketing, to nearly zero. In the process, he asks, what’s left for humans? He ends with an example about Michael, a barista who does amazing coffee art and says a machine…
Genevieve asks, “What tips would you give to someone wanting to start a podcast?” Having been a podcaster since 2005, I have so many. Let’s start with the basics. For business, have clear, measurable goals. Start small. Your smartphone and a $40 headset or mic are good enough. Your first 10 episodes will suck. Acknowledge…
Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is fundamentally about helping lesser known companies become known, and improving the…
