You Ask, I Answer: The Fading Utility of Facebook?
Darlene asks, “How have you adapted to the fading utility of Facebook? I’m sure we’ve all shifted energy and dollars into other social networks, but what’s been really worthwhile for you, regardless of your industry?” At the end of the...You Ask, I Answer: Programmatic Facebook Ads and Social Attribution?
Maggie asks, “How reliable is using programmatic impressions data that’s collected in GA (with an understanding of its value and the contribution of programmatic to website conversions), to use this value as a proxy and apply to social to give us a better...You Ask, I Answer: Social Platforms to Leave Behind
Lisa asks, “Which social platforms do you wish you could (or are planning to) leave behind?” Without a doubt, Facebook. On the one hand, it’s a rich source of data. On the other hand, it’s an unethical company that is willfully permitting...You Ask, I Answer: Instagram Business Profile Reach?
Taylor asks, “Is there any fear that Instagram is going to set up their algorithm to marginalize business profiles that aren’t paying for advertising like they did with Facebook’s Pages. We still have our IG profile set up as a personal page for fear...You Ask, I Answer: How to Track Facebook Without a Pixel?
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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