by Christopher S Penn | Nov 19, 2021 | New media, Facebook, Podcasting, Social media, Social networks, Twitter
To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen...
by Christopher S Penn | Sep 4, 2020 | Advertising, Facebook, Marketing, Marketing Data Science
Jen asks, “How can brands find out which kind of Facebook Ads work best for them?” You’ll need to do a content assessment in 4 layers: – Audience content – Your own content – Competitive content – Landscape content Once...
by Christopher S Penn | Aug 3, 2020 | Advertising, Facebook, Google Ads, Marketing, Politics, Strategy
Lea asks, “Curious about your thoughts on when to pause any ad campaigns (in US) across the board during the election?” I wouldn’t necessarily pause unless you’re targeting so broadly that you’ll be bidding and competing for the entire...
by Christopher S Penn | Jul 31, 2020 | Advertising, analytics, Facebook, Machine Learning, Marketing, Marketing Data Science, Marketing Technology
Jen asks, “How can brands find out which kind of Facebook Ads work best for them?” One way to approach this problem is with large scale data analysis. In your industry, gather up a list of Facebook Pages and use any service which can address the Facebook...
by Christopher S Penn | Jul 27, 2020 | analytics, Attribution, Facebook, Marketing, Marketing Technology
Hannah asks, “For attribution modeling, what model do you use on your Facebook campaigns?” Facebook offers substantially similar attribution models as Google Analytics; most of these will fail to give you an accurate picture of every digital channel....
by Christopher S Penn | Apr 8, 2020 | Advertising, Facebook, Marketing, Sales, Strategy
Megan asks, “My company recently had to layoff their canvassing department so now they are trying anything to get leads for virtual consultations for solar sales. Right now they’re aimlessly boosting Facebook posts, and I was hoping to get some insight to...