Friday Feeling: Facebook Trustworthiness Scores
According to this report by the Washington Post, Facebook scores users on false reporting of fake news on a scale of 0 to 1. First clues: 0 to 1 is a major hint that this is simple probability calculations Based principally on how often you report something as fake...You Ask, I Answer: Marketing In a Privacy-First World
Ann asks: “How do we analyze and target in an age of privacy?” In the wake of Facebook CEO Mark Zuckerberg’s testimony to Congress, which some Twitter pundits amusingly called the Zuckerbowl, some thoughts about privacy, data, analytics, and marketing. Disclaimer: I...You Ask, I Answer: Meaningful Engagement Social Media Measurement
Tony Dunn asked, What are some unique tips, scripts or tools to measure “meaningful interactions”, vs using typical engagement metrics like impressions, clicks, likes, etc? (beyond counting replies or comments) This is partly in reference to Facebook’s algorithm...You Ask, I Answer: Brand Impact of Facebook Fighting Fake News
Suzanne asks: “How does Facebook’s efforts to fight fake news impact non-news Brand Pages?” Great question, Suzanne. In short: Brand Pages have virtually no organic reach anyway. The algorithm for fighting fake news is secondary to Faceook’s...Owned Media Options for Facebook Marketers
I’ve said for years that you own nothing in social media – and that social networks WILL change the rules of the game to their benefit, not yours. In the wake of changes in Facebook’s algorithm, suppressing unpaid brand posts, some marketers are...Subscribe to my blog & newsletter
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