You Ask, I Answer: Instagram Business Profile Reach?
Taylor asks, “Is there any fear that Instagram is going to set up their algorithm to marginalize business profiles that aren’t paying for advertising like they did with Facebook’s Pages. We still have our IG profile set up as a personal page for fear...You Ask, I Answer: How to Track Facebook Without a Pixel?
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other...You Ask, I Answer: How Often to Check Facebook Analytics?
Deb asks, “How often should you check your Facebook Analytics?” This is an interesting question because it’s predicated on a key assumption about Facebook Analytics. Watch the video to learn more about how often and why you should or shouldn’t...You Ask, I Answer: Social Media Placeholder Accounts
Eduardo asks, “Does it make sense to have an active social media account like Facebook if you’re not really active on it, I.e. putting likes, leaving comments?” There are three primary reasons you’d want to have an active social media account....Friday Feeling: Facebook Trustworthiness Scores
According to this report by the Washington Post, Facebook scores users on false reporting of fake news on a scale of 0 to 1. First clues: 0 to 1 is a major hint that this is simple probability calculations Based principally on how often you report something as fake...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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