You Ask, I Answer: Facebook as Influencer Marketing Agency?
Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook...You Ask, I Answer: Identifying Complementary Brands for Collaboration?
Taiylor asks, “We are a small air-freshening brand with a subscription service… who should we collaborate with?! I’m struggling to come up with a complementary brand or even a TYPE of brand.” This kind of question is really important, because...You Ask, I Answer: Remarketing Strategy and Tips?
Dominique asks, “What type of remarketing are you using / on which platforms have you been the most successful?” Remarketing, the art of showing ads to people who haven’t converted, on the surface seems like a pretty simple tactic – show ads to...What’s the difference between social media and new media?
To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen...You Ask, I Answer: The Fading Utility of Facebook?
Darlene asks, “How have you adapted to the fading utility of Facebook? I’m sure we’ve all shifted energy and dollars into other social networks, but what’s been really worthwhile for you, regardless of your industry?” At the end of the...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
