Category: Facebook

What’s the Difference Between Social Media and New Media?

Nov 19, 2021

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by

Christopher S Penn

in New media, Facebook, Podcasting, Social media, Social networks, Twitter

To describe media, marketers and communicators have used multiple, mixed-up terms. Here are just a few ways we’ve described the media landscape in recent years: Old media Mass media Traditional media New media Digital media Social media Social networking Citizen journalism Of these, the differences between old media, new media, and social media are probably…
You Ask, I Answer: Determining Facebook Ads Effectiveness?

Sep 4, 2020

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by

Christopher S Penn

in Advertising, Facebook, Marketing, Marketing Data Science

Jen asks, “How can brands find out which kind of Facebook Ads work best for them?” You’ll need to do a content assessment in 4 layers: – Audience content – Your own content – Competitive content – Landscape content Once you’ve done all 4, you’ll have an understanding of what the different concepts and media…
You Ask, I Answer: Pausing Ads During the Election?

Aug 3, 2020

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by

Christopher S Penn

in Advertising, Facebook, Google Ads, Marketing, Politics, Strategy

Lea asks, “Curious about your thoughts on when to pause any ad campaigns (in US) across the board during the election?” I wouldn’t necessarily pause unless you’re targeting so broadly that you’ll be bidding and competing for the entire adult population. What you should do is monitor your performance and pricing like a hawk, and…
You Ask, I Answer: What Makes Effective Facebook Ads?

Jul 31, 2020

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by

Christopher S Penn

in Advertising, analytics, Facebook, Machine Learning, Marketing, Marketing Data Science, Marketing Technology

Jen asks, “How can brands find out which kind of Facebook Ads work best for them?” One way to approach this problem is with large scale data analysis. In your industry, gather up a list of Facebook Pages and use any service which can address the Facebook API like Facebook’s Crowdtangle, then filter to only…
You Ask, I Answer: Attribution Modeling for Facebook Campaigns?

Jul 27, 2020

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by

Christopher S Penn

in analytics, Attribution, Facebook, Marketing, Marketing Technology

Hannah asks, “For attribution modeling, what model do you use on your Facebook campaigns?” Facebook offers substantially similar attribution models as Google Analytics; most of these will fail to give you an accurate picture of every digital channel. Unsurprisingly, Facebook’s models tend to paint Facebook in the best light possible; their data-driven attribution model, for…
You Ask, I Answer: Online Lead Generation for Solar Companies?

Apr 8, 2020

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by

Christopher S Penn

in Advertising, Facebook, Marketing, Sales, Strategy

Megan asks, “My company recently had to layoff their canvassing department so now they are trying anything to get leads for virtual consultations for solar sales. Right now they’re aimlessly boosting Facebook posts, and I was hoping to get some insight to lead them in the right direction. Any suggestions?” The real question is, who…
You Ask, I Answer: Social Media Audience Growth Rates During Crisis?

Mar 26, 2020

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by

Christopher S Penn

in analytics, Data, Facebook, Instagram, Marketing, Social media, Social networks

Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day average: 0.01% growth Change: -95% Data source: Crowdtangle and TrustInsights.ai compiled lists of…
You Ask, I Answer: Social Media Metrics in a Crisis?

Mar 13, 2020

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by

Christopher S Penn

in analytics, Facebook, Marketing, Marketing Data Science, Marketing Technology, Measurement, Social media, Social networks

Talissa asks, “With all this COVID19 chatter and the election year, are Facebook’s metrics going to plummet even lower than usual?” We’re seeing the opposite at Trust Insights. For 3,200 brand pages we monitor, we’re seeing increased activity as people start social distancing and other measures recommended by the authorities. View times and engagements will…
You Ask, I Answer: Discrepancies Between Facebook and Google Analytics?

Dec 30, 2019

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by

Christopher S Penn

in Google Analytics, analytics, Facebook, Marketing, Marketing Technology

Enoch asks, “Why do I see such huge discrepancies between Facebook Ads and Google Analytics? Facebook says my ad got 451 clicks and Google says the corresponding landing page got 58 clicks from Facebook.” A very common question. There are a bunch of reasons why one system is reporting differently than others: Bot clicks/non-human clicks…
You Ask, I Answer: Facebook as Influencer Marketing Agency?

Dec 19, 2019

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by

Christopher S Penn

in Influencer Marketing, Facebook, Influence, Instagram, Marketing, Marketing Technology

Erik asks, “What do you think of Facebook adding Instagram to its Brand Collabs Manager? Is it going to put influencer marketing agencies out of business?” At this exact moment? No. The targeting is fairly horrendous. Will it improve? Yes. Does Facebook want that money? Yes. Should influencer marketing agencies be concerned? Yes – and…

Category: Facebook

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