Recently I had the opportunity and privilege to address the corporate marketers community with MarketingProfs in an Ask-Me-Anything forum. We spent an hour together tackling every manner of marketing question; by the end of the hour, we still had 50% of the questions left to address. I promised the community I’d get to the rest,…
I’ve been working with much more video lately and had a question I needed an answer to – what microphones generate the best quality audio when I’m filming on my iPhone X? I had these microphones available to test: Wired headphones that come with the phone, the Earpods (Wired) David Clark HBT-30 headset (Bluetooth) Bose…
I had the opportunity and privilege to speak to a roomful of corporate marketers recently with MarketingProfs on the topic of marketing analytics in an AMA-style forum. I was expecting lots of questions on overall analytics strategy, the future, etc. and what came through instead was a series of questions on the correctness of implementations.…
When we discuss marketing strategy, one frequent question is whether to mitigate our weaknesses or play to our strengths. How do we know which is a better strategy for our business? If we choose poorly, we waste an enormous amount of time and resources. Playing to our strengths when our weaknesses are overwhelming means negative…
There’s no rational choice between humans and machines. Given the same skill set, a rational business owner must choose the machine every time. Machines Cost Less Over Time Generally speaking, machines improve their speed over time, especially when the hardware is outsourced. Two years ago, a single vCPU server with 30 GB of disk space…
Michael Mindes of Tasty Minstrel Games asked: This is a terrific question. Let’s walk through the steps to understand how to use Google Analytics to track offsite conversions. To make this work, you’ll need a Google Analytics™ account and a Google Tag Manager™ account, both of which are free. Offsite Conversion Value Let’s begin with…
Are you prepared for the next evolution of analytics? If not, now’s the time to prepare for what’s next and seize competitive advantage by being early in what’s next. Let’s look at where analytics has been: Descriptive Analytics In the beginning, having any kind of data at all was an accomplishment. Veteran marketers remember the…
IBM THINK 2018 is only a half-dozen weeks away, the largest gathering of technology, business, and development in the entire IBM ecosystem. It’s a mashup of shows like Interconnect, Amplify, Vision, and World of Watson and promises to bring hundreds of thousands of our data-minded tribe to Las Vegas. I’ll be speaking at THINK at…
