A few folks have been mentioning Snapple’s new soft drink, Snapple Antioxidant Water.

“Wait, it’s water, it’s not a soft drink!” I can hear Marketing shouting.

I beg to differ.

Exhibit A: water.

Ingredients: Water.

Serving Size: 1 cup (240ml)
Servings per Container: About 2.5
Calories per serving: 0
Total calories per bottle: 0
Total Fat: 0g % Daily Value (Fat): 0%
Sodium: 0 mg
% Daily Value (Sodium): 0%
Total Carb: 0 g
% Daily Value (Total Carb): 0%
Sugars: 0 g
Protein: 0 g
% Daily Value (Protein): 0%
Niacin (B3): 0%
Vitamin B6: 0%
Vitamin B12: 0%
Pantothenic Acid (B5): 0%
Vitamin A: 0%
Calcium: 0%
Vitamin E: 0%
Magnesium: 0%
Zinc: 0%

Exhibit B: Snapple’s drink.

Ingredients: Purified water, sugar, potassium citrate (electrolyte), citric acid, natural flavors, fruit and vegetable juices (for color), modified corn starch, calcium lactate (electrolyte), calcium gluconate (electrolyte), magnesium lactate (electrolyte), vitamin E acetate, calcium disodium edta (to maintain freshness), grape seed extract, zinc gluconate (electrolyte), vitamin A palmitate, EGCG (epigallocatechin gallate), manganese gluconate (electrolyte).

Serving Size: 1 cup (240ml)
Servings per Container: About 2.5
Calories per serving: 50
Total calories per container: 125
Total Fat: 0g % Daily Value (Fat): 0%
Sodium: 0 mg
% Daily Value (Sodium): 0%
Total Carb: 12 g
% Daily Value (Total Carb): 4%
Sugars: 12 g
Protein: 0 g
% Daily Value (Protein): 0%
Niacin (B3): 20%
Vitamin B6: 20%
Vitamin B12: 20%
Pantothenic Acid (B5): 20%
Vitamin A: 10%
Calcium: 2%
Vitamin E: 10%
Magnesium: 2%
Zinc: 2%

Lots of stuff in Snapple’s drink that you won’t find in authentic water, including the 125 calories per bottle.

Is it a good drink? That’s opinion. I haven’t tried it, so I can’t say. Is it water? Hell no. It’s got as many calories per bottle as a 12 ounce Guinness, a small soda, a 12 ounce orange juice, and infinitely more calories than unsweetened coffee, tea, or water. If you drink 5 bottles of water, at the end of the day, you will have consumed 0 calories. If you drink 5 bottles of Snapple, at the end of the day, you will have consumed 625 calories, or a Burger King Whopper (no mayo).

What does this mean from a marketing perspective? By calling it water instead of a beverage, drink, etc. – pretty much anything that’s not water – it’s inherently misleading. People who drink it without reading the label and believe that it’s a substitute for water are in for a surprise, especially in their waistline. And Snapple’s not alone, not by any means. Sobe, I’m looking at you. Call it what it is – a soft drink. It may not be carbonated, and it may have more vitamins than a Diet Coke, but it’s still not a water substitute, and drinking it in lieu of water, if you’re thinking about health and weight control, will unpleasantly surprise you.

Updated:

Antioxidant water!I did some quick checking around. I found that another beverage, based on the marketing tactics above, can also be called antioxidant water!

Yes, it’s true – with only 160 calories per bottle, plus healthy doses of polyphenols, as many health benefits as red wine, and the antioxidant ferulic acid, here’s my antioxidant water!

Please consume antioxidant water responsibly.

Fun experiment: of all the people who drink antioxidant beverages, how many could even explain what antioxidants are?

Updated again:

Snapple’s marketing agent is going to send me some of their antioxidant water for a taste test and review.  I plan on reviewing Snapple, tap water, bottled water, and beer.

Did you enjoy this blog post? If so, please subscribe right now!

Get this and other great articles from the source at www.ChristopherSPenn.com

Pin It on Pinterest

Shares
Share This