by Christopher S Penn | Jan 2, 2023 | Awakening, Amazon, Mind Readings
In this episode, I talked about how I sent a power bank to a friend in Kyiv, Ukraine, over the holidays. I used Nova Poshta to get the package to her and we used Amazon Deutschland as the ecommerce system. The point of this story is twofold: logistically, it is...
by Christopher S Penn | Jun 30, 2020 | Amazon, Review, Technology
In today’s episode, an unsolicited review of Amazon’s new Echo Loop, a smart ring that’s a voice interface to Alexa. Watch the unboxing to see what’s in the box, setup, and how it works. Disclosure: I paid for this device out of pocket and...
by Christopher S Penn | Apr 4, 2019 | Amazon, Advertising, analytics, Google Analytics, Marketing, Marketing Technology, Metrics
Clarissa asks, “Question: I publish a book and set up a series of ads using Google Ad Words and the link goes to the Amazon Page. How do I set up tight tracking for the success of the ads, where success = book sales?” This is a challenging situation...
by Christopher S Penn | Dec 31, 2018 | Affiliates, Amazon, analytics, Books, Marketing, Marketing Technology, Metrics
Oliver asks, “How do you track offsite conversions post-view (not post-click)? E.g. How can you attribute conversions from a consumer who read about your product on your site, didn’t click on any link but afterwards went directly to Amazon to buy...
by Christopher S Penn | Oct 23, 2018 | AI, Amazon, Artificial Intelligence, Chatbots, Google, Marketing, Marketing Technology
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in...