In this episode, I talked about how I sent a power bank to a friend in Kyiv, Ukraine, over the holidays. I used Nova Poshta to get the package to her and we used Amazon Deutschland as the ecommerce system. The point of this story is twofold: logistically, it is possible to send packages to…
In today’s episode, an unsolicited review of Amazon’s new Echo Loop, a smart ring that’s a voice interface to Alexa. Watch the unboxing to see what’s in the box, setup, and how it works. Disclosure: I paid for this device out of pocket and it’s not generally available yet – you had to submit a…
Summary In today's episode, I unbox and test the Amazon Echo Loop smart ring to see what it actually does in real-world use. Here's what this means for you. You find out whether this tiny wearable delivers genuine convenience or falls short of the hype. You'll also learn these concepts: how the ring pairs with…
Summary In today's episode, I walk through a practical methodology for building your own dataset of Amazon sellers when no public source exists. Here's what this means for you. You gain a reproducible framework for identifying e-commerce sellers using web technology signals, saving you from relying on unvetted vendor lists. You'll also learn these concepts:…
Clarissa asks, “Question: I publish a book and set up a series of ads using Google Ad Words and the link goes to the Amazon Page. How do I set up tight tracking for the success of the ads, where success = book sales?” This is a challenging situation because Amazon gives you very limited…
Oliver asks, “How do you track offsite conversions post-view (not post-click)? E.g. How can you attribute conversions from a consumer who read about your product on your site, didn’t click on any link but afterwards went directly to Amazon to buy it?” Fundamentally, if you have no visibility into post-click analytics, which is the case…
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in both places with a minimum of re-work. Can’t see anything? Watch it on YouTube here. Listen…
