Category: Amazon
-
Mind Readings: Shipping Stuff to a Warzone
In this episode, I talked about how I sent a power bank to a friend in Kyiv, Ukraine, over the holidays. I used Nova Poshta to get the package to her and we used Amazon Deutschland as the ecommerce system. The point of this story is twofold: logistically, it is possible to send packages to…
-
Unsolicited Product Review: Amazon Echo Loop Unboxing
In today’s episode, an unsolicited review of Amazon’s new Echo Loop, a smart ring that’s a voice interface to Alexa. Watch the unboxing to see what’s in the box, setup, and how it works. Disclosure: I paid for this device out of pocket and it’s not generally available yet – you had to submit a…
-
You Ask, I Answer: Tracking Google Ads Performance to Amazon?
Clarissa asks, “Question: I publish a book and set up a series of ads using Google Ad Words and the link goes to the Amazon Page. How do I set up tight tracking for the success of the ads, where success = book sales?” This is a challenging situation because Amazon gives you very limited…
-
You Ask, I Answer: Post-View Attribution?
Oliver asks, “How do you track offsite conversions post-view (not post-click)? E.g. How can you attribute conversions from a consumer who read about your product on your site, didn’t click on any link but afterwards went directly to Amazon to buy it?” Fundamentally, if you have no visibility into post-click analytics, which is the case…
-
You Ask, I Answer: Amazon Alexa vs. Google Home for Marketers
Drew asks, “What’s your take on Amazon’s smart assistant and devices versus Google’s?” As a consumer, use cases depend. As a marketer, both platforms are valuable; in this episode, learn the trick for marketers that puts your content in both places with a minimum of re-work. Can’t see anything? Watch it on YouTube here. Listen…
