Matt asks, “Our agency wrote a blog post about 6 things to consider when choosing a yearbook publisher. However, they only used our name in the post once. That seems…odd…to me. I asked why and they said “We do not recommend putting your name in because it will then turn it into an ad and…
Summary In today's episode, I tackle a question about whether a company name should appear in a blog post, arguing that omitting it is outdated advice that defeats the purpose of content marketing. Here's what this means for you. You discover how to weave your brand into helpful content naturally, building credibility without tipping into…
Sarah asks, “QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?” Use great calendaring software that offers allocated blocks of time. You set your working hours first, then set up what size windows you want to offer. Your calendaring…
Summary In today's episode, I tackle how to control your calendar and set client response time expectations when working from home. Here's what this means for you. You gain a practical framework for reclaiming your time, enforcing boundaries, and turning scheduling software into a system that protects you from overload. You'll also learn these concepts:…
Summary In today's episode, I walk through analyzing the Johns Hopkins COVID-19 dataset in R to compute velocity and acceleration of case and death counts over time. Here's what this means for you. You gain a reusable derivative-based framework that turns any raw time series into a clear story about whether a trend is speeding…
Lindsay asks, “Does anyone repost content from a year ago on social media? Like “one year ago today” – has this been successful?” Reposting and recycling content is a fine idea as long as the original content performed well, or circumstances have changed that would make the old content do better now. Look at 3…
Summary In today's episode, I explain how to successfully repost old content from a year ago on social media and why recycling proven material can outperform brand-new posts. Here's what this means for you. You can turn past analytics into a strategic advantage by refreshing content that already worked and pairing it with a new…
Elena asks, “Are you seeing more or less followers and audience during the crisis on social media?” Far fewer: Facebook 30 day average: 0.11% growth Facebook 7 day average: 0.04% growth Change: -63% Instagram 30 day average: 0.21% growth Instagram 7 day average: 0.01% growth Change: -95% Data source: Crowdtangle and TrustInsights.ai compiled lists of…
Summary In today's episode, I analyze why brands are seeing sharp declines in social media audience growth during the crisis and what marketers should do about it. Here's what this means for you. You gain a data-backed framework for diagnosing whether your social media metrics are genuinely underperforming or just reflecting a broader industry shift.…
Ravi asks, “Can AI solve word problems?” It depends on how we define word problems. Can AI techniques process language and deliver useful outcomes using natural language processing? Absolutely. Techniques like sentiment analysis and machine translation are robust and available in-market now. Can they truly understand our speech? Not yet. NLP is far from being…
