Summary In today's episode, I discuss how to manage professional headshots for social media using AI tools and real photography. Here's what this means for you. You can build a brand that emphasizes authenticity to foster genuine connections with your network. You'll also learn these concepts: why authenticity beats artificial polish in a deepfake-heavy world,…
Leah asks, “What do you recommend for an affordable stock photos / stock footage site?” You get what you pay for doesn’t necessarily apply to stock photos, because sometimes you get a lawsuit and those are fairly expensive. What should you do? Roll your own, for legal reasons. Can’t see anything? Watch it on YouTube…
Summary In today's episode, I explain why affordable stock photo and footage sites are risky and recommend building your own legal library with your phone instead. Here's what this means for you. You can sidestep six-figure copyright lawsuits by photographing common objects yourself and keeping costs at nearly zero. You'll also learn these concepts: the…
Lots of folks are publishing a nice little montage of their best 9 Instagram photos using one of the many #Best9 apps available. I have two problems with these apps. First, it’s not clear what constitutes best 9 from a measurement perspective. Likes? Comments? A blend? Sum? Average? Median? There’s really no way to know…
One of my newest toys – and it’s admittedly very much a toy – is an Anker Roav C1 dashcam. What’s a Dashcam? If you’re unfamiliar with the technology, dashcams are car-mounted video cameras that record everything, all the time. They typically mount via adhesive to the windshield and plug into the power connector in…
What’s the difference between leadership vs. management? Imagine you’ve got a patch of woods that’s brambles, thorns, trees, and brush. You need to move yourself and your group through the woods safely and quickly. The Leader is the person in front, hacking away at the foliage, making the trail for others to follow. The Manager is the person who…
I take an inordinate amount of joy in reusing projects in new and different ways. Way back in the winter, I built parallel light arrays for an indoor greenhouse. Obviously at the height of summer, such a device isn’t necessary. So what can you do with a little indoor greenhouse to make use of it?…
A professional headshot is essential when we have something to sell. We may be selling products and services as a marketer. We may be selling ideas as a manager or leader. We may be selling our services as a job candidate. Whatever we are selling, adding our image enhances credibility and creates a personal connection.…
Got writer’s block around a particular topic or blog post? There are dozens of different ways you can break writer’s block (some of which are unsurprisingly outlined in Marketing Red Belt), but one of the most reliable by far is to grab your digital camera (or smartphone with camera) and go on a photowalk. If…
As you read recently, Facebook and Google+ both changed their layouts to encourage more use of the visual medium. For many marketers, this is a challenge to our brains, especially our word brains that don’t necessarily think visually. So here’s an exercise that will get you thinking more along the lines of how to create…
