One of the most common questions I received over the last few days from CEOs and executives was, “Can you automate social media?” The question was asked not out of laziness, but out of trying to be as efficient as possible or being very resource-constrained. The answer is yes and no. Yes, you can automate…
Every now and again, you have to phone it in. That’s the unpleasant truth of people with busy lives. It should ideally be highly infrequent, but if you’re busy, I guarantee it will happen. When you have to phone it in, one of the best things to do is find something of yours that’s high…
Think carefully about the overused term “game-changing”. Let’s say you’re playing tennis, and the game isn’t going so well. You decide that you need a “game-changing move”, pull out a shotgun, and blast the ball out of the air. Have you changed the game? Absolutely. Have you changed it for the better? No, not to…
The Puritans have an interesting story, but the defining characteristic of their movement that brought them to North America was a firm belief that what they were doing was of value, even if it separated from orthodox, mainstream thought. Their separation from the Church of England and subsequent exile to other countries including the New…
There are two concepts that can be the building blocks of massive success in digital marketing, if you have the awareness and willingness to integrate them into your practices: iterate and automate. Today we’ll be discussing iteration; tomorrow, automation. Iterate means to repeat a process, but to do so making improvements along the way. If…
To be successful in the World of Warcraft Arathi Basin battleground, you have to capture and hold 3 out of 5 flags at various points in the landscape over a period of time. You and 14 of your team members face off against 15 opponents. Winning Arathi Basin very often feels like either a long…
This week in World of Warcraft, it’s the Easter-like holiday known as Noblegarden, where Azeroth celebrates fertility and the coming of the spring harvest. As part of the week-long holiday, Brightly Colored Eggs are scattered around a variety of villages. You compete with other players to find and collect as many eggs as possible. Here,…
