Here’s a simple but not easy question: how subject to cyclicality is your marketing? Human beings are naturally cyclical in nature, because that’s how the planet around us operates. We do things differently when it’s summer weather than when there’s a foot of snow on the ground. That’s so obviously logical that it shouldn’t need…
Almost every single food manufacturer in the world does the same thing with their product, a way to help provide value and hopefully get the consumer to buy and use more of it. They include recipes. Some recipes become famous in their own right; the back of the Nestle chocolate chips package contains a recipe…
One of the interesting quirks about professions in World of Warcraft is that to be able to craft all of the items in your profession, you either have to have or know someone with other professions. For example, virtually every tailor is going to learn how to make the Netherweave Robe. It’s a straightforward crafted…
I recently switched up professions that I use to generate gold in World of Warcraft. Prior to about a month ago, I sold glyphs via inscription – an intensely competitive, high volume commodity business that required a lot of attention and focus, not to mention vicious price undercutting. It was a good business, but it…
Have you ever heard of a PEST analysis? It’s not something you do with annoying people on Facebook or around the house. It’s a basic form of business analysis that looks at four key “big picture” factors that might influence your business, factors in the environment around you and your company. These factors are political,…
After watching both WWDC and Google I/O, I’ve walked away with this firm conclusion: success as a marketer means becoming a media maker. Just in the digital space, look at all of the forms of content you can now consume on iPads, Nexuses, Apple TVs, Google TVs (now with more ball shapes), the iTunes store,…
Think about what going viral means to you in the marketing sense. Now think about what the most successful viruses have in common in the biology world. 1. They’re ubiquitous. The most common viruses are rhinoviruses, which cause the common cold. At any given time, there’s a cold going around. So far, so good. Marketers…
Day 2 of Blogworld revealed more useful insights from the many speakers and presenters. I took a bunch of notes, but thought I’d share some of my favorite highlights. On social photography, the biggest change in composition, according to Steve Coulson, is the square photograph. Photographers need to start thinking in terms of square again…
