If I had to rank the questions I’m asked at conferences and online, probably the single most asked question I’m asked is in the form of “How do I get started X”, where X is SEO, affiliate marketing, social media, Twitter, Google Analytics, etc. Fortunately, there’s an answer for you (and it’s not “Let me…
In the martial arts, there are series of exercises called kata (in Japanese), or forms. These are single or multi-person exercises that follow a pre-arranged sequence of techniques that are performed almost like a dance. An astonishing number of martial artists no longer see the value in kata. To them, they are outdated, outmoded relics…
I’ve been playing World of Warcraft now for almost 4 years. For the insiders, I started right before the Sunwell and patch 2.4.2. One of my absolute favorite parts of the game is playing the in-game market, the Auction House. This is a live commercial exchange where you can sell your goods to other players…
A bunch of folks are starting to put together their three words lists. While we’ve said in years past that the three words aren’t resolutions or goals, I wanted to take a moment to explore how they could give rise to goals and measurements. If you’re the sort of person who likes to be able…
Back at the beginning of the year, I shared with you the three words I chose for 2011. If you’re not familiar with this, here’s the original post. Let’s see how they panned out, shall we? System The original idea was to see how many ideas from automation of the World of Warcraft Auction House…
We live in the age of always on. I don’t just mean the electronic devices that surround us, but that the audience itself is always on, which means we are always on. There is no time now when you and your employees are not potentially on YouTube, on Twitter, on Facebook. Your average smartphone or…
Yesterday on his Kitchen Table Companies chat, Chris Brogan asked: “Should you have a formula for creating marketing programs?” The answer should be relatively evident to anyone who’s ever tried to cook something: it depends. If you’re cooking a dish for the first time, following a formula, following a recipe, is probably a good idea.…
