Category: Social networks

  • Are your social media networks supporting goals?

    Looking at how everyone is trying to find a place for Google+ and all of the other networks, I thought I’d share the way things are shaping up and how I use them. You might find a few ideas you can use. I look at social media sites from the perspective of what they do…

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  • Disclaimers, cautionary tales, and warnings

    Adele McAlear noted with surprise that I endorse the use of TweetAdder, mentioning on Twitter that most of their promotional stuff encourages practices that I don’t endorse and in some cases explicitly oppose. She’s right, which begs the question, why do I endorse it? TweetAdder does what I want it to do, which is maintain…

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  • How to beat social media lock-in

    Mark Zuckerberg, at yesterday’s Facebook event, announced to the world that the metric that matters to him is sharing, not raw numbers of users. The words coming out of his mouth certainly don’t match the actions of his company. Consider the recent move to block the Facebook Friend Export extension for Google Chrome. Don’t believe…

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  • Social media now directly influences search rankings

    In a recent stunning article, SEOMoz highlighted that Google’s search results are now being adjusted on a per-person basis depending on the searcher’s social connections. If you follow me on Twitter and then search for email marketing, Blue Sky Factory will rank higher than it would if you didn’t follow me on Twitter, because I…

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  • Video: Chris Pirillo on why Empire Avenue works

    For what I do in my work at Blue Sky Factory and personally, I still haven’t gotten much juice for the squeeze out of Empire Avenue, and that’s okay. I’m still learning and evaluating, but I got a chance to ask one of the heavy players of EAV about it at Blogworld: Chris Pirillo. Here’s…

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  • Hitting the road (again)

    I’m preparing to head out on another tour, this time of just the United States & Canada. If you’re going to be at any of these shows, please feel free to say hello! Blog World East, New York City. May 24-25, 2011. I’ll be speaking about podcasting and Facebook Analytics. MARCOM, Ottawa, Canada, June 1-2,…

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  • Who are you reading?

    I’m always on the lookout for new sources, new points of interest, new things to research, new ideas. I would imagine you are, too. I’d like you to leave suggestions for who you’re reading in the comments below. Here’s the criteria for who I’m looking for you to share: The original content test. As much…

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  • 10 Ways To Actually Become a Social Media Expert

    Justin Kownacki wrote a hilarious, tongue-in-cheek article about 10 Ways to Look Like You’re A Social Media Expert (even if you’re the farthest thing from it), including tips like quoting Mashable, retweeting your followers, and other pointed fun. Go read it and follow him. This post will make far more sense once you’ve read his.…

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  • The dangers of aggregation and curation

    We’re flooded with more and more information every day. There are more blogs to read, more people to follow, more research papers to digest, than ever before. Our response to this tidal wave of data has been to turn to aggregators and curators, people and organizations that can filter, interpret, highlight, or suppress selected parts…

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  • Who you want to be

    Take a few moments now to look at the following digital properties. Twitter Facebook LinkedIn Your blog Google (for your name) Do you see the person you are? Or do you see the person you want to be? If you don’t like what you see, if you see someone who isn’t inspiring to you or…

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