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Christopher S Penn
Yesterday during the Social Media Plus LinkedIn session, this bit of advice was shared by the speaker and retweeted by the audience: When I poked back at this chain of thought: …a couple of the folks clarified a bit: If LinkedIn or other social networks imposed an actual cost on the number of connections you…
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Christopher S Penn
Announced a couple of days ago, Google+ for Business Pages (henceforth G+BP) are now available. With the rollout, let’s look at a few key points: 1. You can’t circle individuals unless they circle you first. This is a nice change as a consumer, tough on the marketer – it prevents you from mindlessly spam circling…
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Christopher S Penn
Take a look at the following charts and graphs. Popular social media expert: Well known social media company: Social media and marketing media outlet: Notice something? All of the sites that strongly rely on social media (50% or more of their traffic) have gotten pantsed over the past year in terms of traffic. Why? It’s…
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Christopher S Penn
One of the most critical losses to the blog reading community with the rollout of the new Google Reader is the loss of its internal sharing, something that many of us came to rely on for serendipity. Why? Because in many cases, other people in our Google Reader network found new blogs, new items to…
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Christopher S Penn
One of the biggest hanging questions from my previous post on the algorithm change to Klout scores was: does the new Klout score do a better or worse job of predicting influence? Let’s attempt to answer that together today. Before we begin, the disclosures and disclaimers. This set of tests was done with two datasets…
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Christopher S Penn
I’m a bit of a data packrat. My hard drive is littered with piles of spreadsheets, CSV files, MySQL databases, and more, which comes in handy more often than you’d think. When Klout announced a major change to their algorithm on October 26, 2011, I knew I had to take a look and see how…
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Christopher S Penn
Shared circles just became available for Google+. Here’s how they work. First, go to your Circles tab and hover over any circle. You’ll get the option to share the circle to your timeline. Give it some flavor text and hit the Share button. You’ll note that shared circles have a limit of 250 people. Note…
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Christopher S Penn
Platforms are changing, evolving, iterating more rapidly than ever. With great change comes great disruption as people move from place to place. Familiar, stable locations suddenly become unstable as mass migrations occur. With that in mind, your home base is now more important than ever. It’s the one thing under your control, the one thing…
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Christopher S Penn
Google+ is now open to the public and with that opening, corner offices are asking marketing departments around the world: “What are we doing with Google+?” If you need an answer besides “I don’t know”, this post is for you. First and foremost, brands are still not rolled out, so put the thought of a…
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Christopher S Penn
What’s the value of a Facebook fan? A Twitter follower? Suppose you wanted to get an apples-to-apples comparison of the value of different audience members. How would you go about getting that information? Here’s one method that might work for you based in Google’s Multichannel Funnel analytics. To get started, first make sure you have…
