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Christopher S Penn
“It’s not who I am… but what I do that matters.” – Batman Twitter followers. Facebook fans. LinkedIn connections. Here’s a bold assertion: none of them matter. I’m being a bit facetious, of course. They do matter; from the perspective of a marketing funnel, they are all at or near the top of the funnel,…
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Christopher S Penn
Facebook announced not too long ago that its Insights analytics would be available for regular websites in addition to its very popular Pages. That day has come (actually, it came a little while ago), but it’s one of those features that tend to get glossed over since it’s neither sexy nor interesting to implement. Technically,…
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Christopher S Penn
When is the best time to tweet? … is the wrong question. At least as it’s currently being asked in social media, it’s not only the wrong question, it’s an overly simplified question that provides an answer that’s not likely to help you meet your goals. It’s a question that is presented to people who…
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Christopher S Penn
One concept that is vitally important to understand from the marketing white belt series is the idea that whoever has the map, wins. We as human beings have a deep aversion to the unfamiliar. We have a deep aversion to going places where we are not familiar. We are creatures of habit, and this plays itself…
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Christopher S Penn
If you truly want to provide value and compelling reasons for people to interact with you in different social channels, don’t just make them carbon copies of each other. Why like you on Facebook if it’s just a feed of your Tweets? Why connect on LinkedIn if you just cross-post from Facebook. To make areas more…
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Christopher S Penn
I had the opportunity this morning to talk on Boston’s Fox 25 News about upcoming changes to tabs on Facebook. Here’s the video interview: For more information about how to actually implement this change, check out this very lengthy tutorial I wrote on the Blue Sky Factory blog.
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Christopher S Penn
In the online world, much is made of reducing barriers to entry. Democratization of media removes barriers for people like you and me to be able to blog, podcast, video, etc. and share it with the world without requiring the sponsorship of a major corporation’s media channel. This is largely a good thing, but not…
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Christopher S Penn
As a follow up to my previous post on welcome popups, some folks mentioned a few concerns and questions. I don’t want to be a douchebag and slap people with a popup all the time. I don’t want to be a douchebag and put popups everywhere on my blog. I hate popups. What popup software…
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Christopher S Penn
Those of you who have been following me on Twitter over the past 6 months have seen me tweet out the start of every day with something like this: Good morning friends! Some pithy short comment about life today here. New friend? Welcome aboard: https://cspenn.com/w This short URL takes you over to my welcome page,…
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Christopher S Penn
Metcalfe’s Law and Social Media: Size does matter This will be an unpleasant post for some to read. If you are in the school of thought that says numbers don’t matter with regard to things like Twitter followers, blog subscribers, etc. this post will make you angry. I would kindly urge you to close this…
