·
Christopher S Penn
A split test is any situation in which you want to measure the effect of your content. Services such as Bit.ly, Argyle Social, and many other shorteners provide you with nearly everything you need to conduct an effective, statistically valid test. Let’s look at how you might deploy one using Twitter. First, design your links.…
·
Christopher S Penn
Having spent the last few days learning more and more about multichannel funnels and examining the analytics of a number of people I work with, I can safely come to two conclusions for why social media marketing isn’t working for you. This is based on two metrics inside the multichannel funnel: assisted conversions and last…
·
Christopher S Penn
In the past I’ve talked about making sure your blog is your home base, which still holds true. If Twitter or Facebook or [insert network here] ever collapse, close, or become irrelevant (MySpace?), your blog or website will endure as long as you continue to grow it. That said, you also need a home base…
·
Christopher S Penn
Please join me Wednesday, October 26, at 8 PM Eastern Time, for a 45 minute webinar on social media job search. This is a webinar based on my past experience as a hiring manager, technical recruiter, and in my marketing and sales work today. It’s an expanded version of some of the course material I…
·
Christopher S Penn
There’s an old, worn-out adage: you get what you pay for. The explicit lesson is that quality or quantity cost money, cost resources, and the more resources you expend, the more of whatever you’re buying you should get. There’s a flip side to this adage: you get what you sell for; that is, if you…
·
Christopher S Penn
One of the obvious yet overlooked little things I do is have a simple link shortening service of my own, cspenn.com. I find having my own link shortener to be invaluable for four major reasons: 1. Easy to remember permanent shortlinks. Every day I start off with a welcome message. Instead of having to remember…
·
Christopher S Penn
Google+ has been out for about a month, and has made quite a splash. With 20 million users in just a month, it’s become the darling of many a social media expert. But how much does it actually move the needle? How much influence does G+ really carry? Should you change your social media strategies?…
·
Christopher S Penn
Last week on Marketing Over Coffee, I mentioned something I’m doing with Google+ called a circle of amplification. Let’s talk briefly about what that is. (photo of the Nexus, the ultimate circle, in World of Warcraft) The circle of amplification – and it’s really called that – is a list I keep of people who…
·
Christopher S Penn
Google+. Facebook. Twitter. LinkedIn. What’s really working for you? Do you know? How would you know? It turns out the answer is easily within reach. Here’s how to set up a very quick dashboard to see what’s truly working for you. First, I will assume that you have set up goals and goal values in…
·
Christopher S Penn
Are there “right” and “wrong” ways to use Google+? There are right and wrong ways to use any tool. You can, for example, use a jackhammer to tenderize a steak. The result might be different, but if you’re especially skilled with it, it might work. Ultimately, the tool is theoretically capable of performing the action…
