Take a few moments now to look at the following digital properties.
- Your blog
- Google (for your name)
Do you see the person you are?
Or do you see the person you want to be?
If you don't like what you see, if you see someone who isn't inspiring to you or others, if you see someone who complains too much or doesn't say enough of value, then make the conscious choice to change this now.
Who do you want to be? Who are you supposed to be?
Imagine a Future You, the person you want to be, the person you are supposed to be. What would you find in their digital channels? Would Future You be tweeting about a lukewarm burger or a cranky flight attendant to an audience of 50,000? (would anyone care?) Would Future You be relentlessly spamming your Fortune 500 executive connections on LinkedIn with random, pointless quotes or repetitive book pitches? Would Future You be waxing poetic about your intestinal bug and its vivid consequences for 2,000 words on your blog?
Probably not. Future You would probably be a great deal funnier, more noble, more insightful, more helpful, more kind, more gracious, more powerful, more connected, more wealthy, more happy. Take another few moments and decide what things Future You would think, say, write, and do. Make a list of things that Future You would be retweeted for, recommended about, or blogged about, and post that near your workstation, on the back of your phone, on your iPad case, or wherever you do your communicating with the world.
Here's the good news. Future You is within your reach right now, beginning the moment you stop reading this post and put your fingers to the keyboard to communicate again. Put away Present You and start communicating with the world as close to Future You as you possibly can each day, and sooner than you think, they'll be one and the same.
You might also enjoy:
- You Ask, I Answer: Creating Content for Search Engines?
- How to Set Your Public Speaking Fee
- 2020 Rewind: Artificial Intelligence in Sales
- You Ask, I Answer: Microsoft Clarity vs. Google Analytics?
- Almost Timely: The 2020 Essays
Want to read more like this from Christopher Penn? Get updates here:
Get your copy of AI For Marketers