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Christopher S Penn
This post originally appeared in November, 2010 and was updated in September, 2013. Consider this simple number. As of this revision in 2013, I have about 69,000 followers on Twitter. You may express some sense of wonder at an audience of that size, but now consider this: Twitter has over 512 million registered users, 200…
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Christopher S Penn
One of the most hotly contested discussion topics at PodCamp NH this past weekend was the question of who to follow on social networks like LinkedIn and Twitter. As has been discussed many times before, some people believed in casting a wide net and following many, while others believed in being highly selective and following…
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Christopher S Penn
Facebook’s latest implementation, Groups, has some quirks that are mildly irritating, such as the ability to add people without their consent and then flood their inboxes with unwelcome mail – a classic definition of spam if there ever was one. I will let other people with more influence and larger axes complain about the feature,…
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Christopher S Penn
A longtime tradition on Twitter is a weekly meme called Follow Friday, where on Fridays you recommend people to follow to your existing followers. Follow Friday is normally done by cramming as many usernames into a tweet as possible and somehow managing to shoehorn a #FF hashtag in there as well. Example: The problem with…
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Christopher S Penn
I’ve been saying this for years, so let’s be crystal clear: You don’t own a thing in social media. Not your Facebook Page. Not your Google+ Page. Not your Twitter profile. Not your LinkedIn group. You don’t own any of it, and your existence in social media is at the whim of the companies who…
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Christopher S Penn
Social rain part 2 In the last post, we talked about how rain is formed, and why your sales and marketing efforts are like the formation of rain. As long as you’re bumping into other water droplets, you’ll eventually make rain… unless there isn’t enough water in the air. Then what? You have three choices:…
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Christopher S Penn
Do you ever ask these questions? What should I blog about? What should I be doing in social media? If I wanted to write a book, what should I write it about? How do I become a better public speaker? If the answer is yes, then your next step is a webinar on the topic…
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Christopher S Penn
My personal newsletter will be dropping at 1 PM ET today. If you’re not subscribed, now’s the time. In this issue, a blogging tool you probably haven’t heard of, a productivity tool you have heard of, a career-boosting trick that yields huge rewards for 5 minutes a day, some stuff about McDonald’s french fries, and…
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Christopher S Penn
I read with great interest about another company forsaking email marketing – this time, ice cream maker Ben & Jerry’s. Good. Thank you very much! Why am I thanking them? Here’s the thing about marketing in a global digital economy: you’re not competing with your regular competitors. Ben & Jerry’s isn’t just competing with rival…
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Christopher S Penn
When was the last time you heard a really great speaker? When was the last time you read a really insightful blog post? When was the last time you acted on a follow recommendation on Twitter or a LinkedIn connection? I’d bet recently. The beauty of social media is that there’s an infinite choice of…
