How effective is a web design?

How effective is a photograph?

iPod Touch home screenHere’s an easy way to tell. Load up your web site of choice on a mobile browser. Hold the device at arm’s length. If you can’t immediately pick out the call to action and get a sense for what the site is about, then your web design isn’t amazing.

The same is true of photography. Load up your photos in iPhoto or Picasa or the thumbnail browser of your choice. If at a glance not a single photo stands out, then your photos don’t have the famed Tom Peters’ Wow! factor.

The very best way to test this out is to do it with other people. Load up your sites or photos on the mobile device and ask someone to quickly take a peek. If they’re not getting the message you want, then it’s time to go back and sharpen the pencil.

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